Performance Marketing Manager

Overview The ABM Digital Manager at PitchBook (a Morningstar company) plays a pivotal role within the Performance Marketing team to strategize and execute Account Based Marketing for PitchBooks sales pipeline, focusing on high value accounts. This role develops and executes high-performing B2B paid media campaigns aligned to the companys go-to-market strategy. The ideal candidate has a growth mindset and is passionate about digital marketing efforts that impact revenue, collaborating with Sales, Customer Success, Marketing Operations, and Creative to accelerate business growth through personalized marketing campaigns. Primary Responsibilities Own the development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goals Build and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, and landing experiences) Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvements Partner with Creative, Content, Sales, and Customer Success teams to create messaging, assets, and playbooks tailored to key accounts Maintain and refine account and contact databases to ensure precise targeting across campaigns; collaborate with Operations to support data hygiene and reporting Manage external vendors and partners to deliver campaign components on time and on budget Lead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomes Develop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunities Contribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practices Support the vision and values of the company through role modeling and encouraging desired behaviors Participate in various company initiatives and projects as requested Skills and Qualifications Bachelors degree 4+ years of digital marketing experience, paid media, demand generation, or ABM Hands-on expertise with key media platforms including LinkedIn, Facebook, programmatic display, content syndication, and CRM/marketing automation systems (e.g. Salesforce, Marketo) Strong analytical skills with a data-driven mindset: ability to analyze campaign performance, generate insights, and make optimization recommendations Proven project management skills with ability to own initiatives from strategy through execution, balancing short term needs with long-term goals Comfort managing vendor relationships and coordinating external partners to achieve program goals Eagerness to innovate, test new strategies, and continuously improve performance with a growth mindset Desire and ability to be a team player in a collaborative, entrepreneurial, and dynamic environment Benefits & Compensation Annual base salary: $85,000-$110,000 Target annual bonus percentage: 10% Comprehensive health benefits Additional medical wellness incentives STD, LTD, AD&D, and life insurance Paid sabbatical after four years Paid family and paternity leave Annual educational stipend and tuition reimbursement opportunities CFA exam stipend Employee assistance program and generous vacation/sick/volunteer days Matching gifts program and other wellness and lifestyle benefits Working Conditions The role is based in an in-office environment, with collaboration across global offices. In-person presence is expected five days a week. The job conditions include standard office settings with computer and phone use, and limited travel may be required to remote offices or meetings. Life at PitchBook: We are recognized as a Best Place to Work and value diverse perspectives, learning, and belonging. We encourage you to apply even if you dont meet every listed requirement, as you might be the right candidate for this or other roles. #J-18808-Ljbffr