Senior Marketing Automation Manager

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate.But that's not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward-thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy's stock has outperformed every company in the S&P 500.Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued.Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee, you're a crucial part of a mission to push the boundaries of analytics and redefine financial investmentStrategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate.But that's not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward-thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy's stock has outperformed every company in the S&P 500.Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued.Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee, you're a crucial part of a mission to push the boundaries of analytics and redefine financial investmentJob DescriptionSenior Marketing Automation ManagerTysons Corner, VAFull-timeJob DescriptionStrategy is seeking a Senior Marketing Automation Manager that will support the systems, processes, and emails used in our global digital marketing and demand generation programs. You will be responsible for implementing, tracking, analyzing, and optimizing Strategy’s email marketing campaigns using Marketo and managing the integration, customization, and new process buildout of our existing MARTECH stack including Marketo , Marketo Measure, Salesforce , Zoom, Content Stack , 6Sense , Litmus, and other proprietary marketing platforms.You will be required to meet regularly with our business partners in our Information Systems and CRM teams to understand goals and requirements, define solutions and to deliver scalable solutions along with documentation and training for end-users.We need someone who is comfortable leading projects and collaborating with a variety of stakeholders to create and execute end to end email marketing and operations projects. If you’re sharp, motivated, and ready to dig in, we have a place where you can grow while learning from a strong team .Responsibilities:Manage the integration, customization, and new process buildout of our existing Marketing Platforms including Marketo Engage , Marketo Measure, Salesforce , Zoom, Adobe Experience Manager, 6Sense , Litmus, and other proprietary marketing platformsManage Marketo Lead Scoring ModelCollaborate with marketing and sales teams across Strategy provide project roadmaps, strategies, and execution plans for systems developmentExecute projects including documenting process flows and requirements, running project sprints, conducting user acceptance testing, and coordinating production releaseProvide administration, integration, maintenance, and day to day technical support for Marketo Marketing PlatformProvide reporting and analysis that can be replicated by marketing specialists to provide insight and analysis to campaign teamsPerform regular cleansing and hygiene activities on the database to eliminate duplicate and erroneous recordsAbility to build, design, manage Marketo landing pagesAbility to set up, analyze and adjust email plans using A/B testingContinually learning, researching, recommending, and implementing email and marketing automation best practicesManage the Marketo database (segmentation, list acquisitions, bulkloads )QualificationsMarketo Certified expert5+ years of experience in administering marketing applications8+ years of professional experience in marketing operations, sales operations, or ITWell versed in data management best practicesWell versed in demand generation and marketing operations best practicesMicrosoft Office skills, especially Word, PowerPoint and ExcelExperience managing and reporting on digital marketing programsExperience with CRM, specifically Salesforce.comStrong written and verbal communication skillsFlexible team workerPositive, motivating attitudeStrong organizational skillsAdditional InformationStrategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis.Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment atapplication_accommodations@strategy.com .Visit Strategy’s Careers page for additional information. #J-18808-Ljbffr