eCommerce Analytics Lead

Job Description Make an Impact on E-Commerce Growth: eCommerce Analytics Lead - Walmart Are you a data-driven storyteller with a passion for e-commerce and analytics? Do you thrive in a fast-paced environment where you can directly impact business strategy? Join General Mills' Walmart team as a Digital Media Performance Analyst and play a pivotal role in driving our e-commerce success at Walmart and Sam's Club About This Role: In this exciting new role, you'll be the go-to expert for understanding and communicating the performance of our digital media investments at Walmart and Sam's Club. You'll dive deep into data from various sources - including our search agency, Walmart Connect, Scintilla, and Nielsen - to uncover actionable insights that optimize our online presence and maximize return on ad spend (ROAS). This isn't your typical trade planning role. You'll be focused on media measurement, analyzing the effectiveness of our search strategies, content, and overall digital shelf presence. You'll work closely with our Customer Marketing and Predictive Analytics teams to translate complex data into clear, compelling narratives that inform internal stakeholders and drive strategic decisions. This is an opportunity to help evolve and grow our business by shaping the future of our digital media strategy. We are looking for a candidate who is passionate about storytelling and can translate complex data into clear, concise, and compelling narratives that resonate with a variety of audiences. What You'll Do: Be the Storyteller: Transform raw data into compelling stories that explain our digital media performance at Walmart and Sam's Club, highlighting key trends, opportunities, and areas for improvement. Unpack the Data: Work with data from our search agency, Walmart Connect, Scintilla, and Nielsen to understand the performance of our search strategy, identify optimization opportunities, and improve ROAS. Drive Strategic Decisions: Provide data-driven recommendations to enhance our overall digital shelf presence. Collaborate & Influence: Partner with the Customer Marketing team, E-Commerce Capabilities team, Walmart Predictive Analytics team and cross-functional stakeholders to drive visibility to online performance narratives. Digital Performance Analytics: Analyze and report on Walmart & Sam's digital performance across the full e-Commerce toolkit (Search, Content, Assortment, Navigation, Ratings & Reviews, and Media). Strategic Leadership: Influence Walmart and Sam's digital priorities by connecting business needs with measurable outcomes. Shape long-term omnichannel strategies grounded in performance and predictive analytics. What You'll Bring: A passion for data, analytics, and storytelling A strong understanding of digital media metrics, including ROAS and ROI Experience working with digital advertising platforms and analytics tools Excellent communication and presentation skills The ability to translate complex data into actionable insights A collaborative spirit and the ability to work effectively in a matrixed organization Minimum Qualifications: Bachelor's Degree 2+ years of relevant experience using analytical skills with various data sources to provide storytelling and use data to drive business decisions (e.g. Scintilla, Nielsen, IRI, CPM, sales data) Must be proficient in software packages (Microsoft Excel and PowerPoint) & internal systems Preferred Qualifications: Strong decision-making and negotiation skills Experience working in matrixed/cross-functional organizations Experience with Walmart Connect Our people are at the heart of what makes General Mills great - it's why people join and stay. We believe in connecting, co-creating, collaborating, and celebrating together to strengthen our relationships and increase trust. This role is based in our Walmart Business Center in Rogers, AR, and requires regular in-office presence to facilitate collaboration with our customers. Additional Considerations: International relocation (outside of the US) will not be considered. We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. Salary Range The salary range for this position is $81000.00 - $121700.00 / Annually. Reasonable Accommodation Request If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form. #J-18808-Ljbffr