Director of Retail Marketing

4 weeks ago

Detroit, United States Holistic Industries Full time

Role: Retail Marketing Director Location: Remote Full Time We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring The Retail Marketing Director leads all national marketing efforts that drive traffic, awareness, and revenue across the Liberty dispensaries. This role oversees integrated marketing campaigns, digital and traditional media strategy, new-store launch communications, and market specific programming that elevates the Liberty brand. You'llbe the connector between Holistic's retail teams, operations, and compliance to ensure every initiative is insight-driven and built to perform. Your Impact: Develop and execute the annual marketing strategy to drive awareness, traffic, and conversion across the retail footprint. Lead digital and traditional media strategy across SEO, SEM, programmatic display, and OOH. Partner closely with Retail Operations and Brand Marketing to align promotional calendars and product priorities. Oversee the development and creative execution of national omnichannel campaigns for key retail moments (4/20, holidays, new store openings, etc.). Collaborate with the SVP of Marketing on budget planning, forecasting, and optimizing spend efficiency. Manage external creative partners and lead the Retail Marketing Coordinator to support national retail initiatives. Your Strengths: Leading and inspiring others with clear communication and thoughtful decision-making. Creating compelling messaging and content, and amplifying it effectively across channels. Operating with accountability, initiative, and a solutions-oriented approach. Building partnerships across teams and navigating complex, fast-moving environments. Managing multiple projects at once while maintaining accuracy and attention to detail. If we are EMPATHETIC, HONORABLE & ACCOUNTABLE And we grow ourselves and business with GRIT then we will be CHAMPIONS OF CANNABIS Why Join Us: Holistic Industries offers a comprehensive benefits package, including competitive base pay, a monthly bonus program, and medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).

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