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Associate Director of Marketing

1 month ago

Boston, Massachusetts, United States John F. Kennedy Presidential Library and Museum Full time

The John F. Kennedy Library Foundation seeks a talented and mission-driven marketing professional to execute our digital and traditional marketing campaigns for the JFK Presidential Library and Museum. Grounded in the history of President Kennedy's life and legacy, these campaigns should elevate the brand of the Library and Museum and broaden our audience. Increasing attendance to the museum and in-person events is an essential function of the Associate Director of Marketing position. The Library and Museum should be recognized as a destination and experience for people of all ages.

The Associate Director of Marketing reports to the Vice President of Communications and External Affairs and is an integral member of the Marketing and Communications team. The in-person schedule is hybrid, but the Associate Director of Marketing is expected to be on-site at least three days a week and for special events (which may include evenings). This person must possess strong project management and communication skills, an ability to deliver presentations (in-person and virtual), and demonstrate creativity that results in compelling storytelling of the Kennedy presidency to universal audiences.

The Library and Museum has a global footprint and it should be reflected in our marketing and advertising. This is a great position for a creative and proactive marketer who has the ability to connect nuanced historical stories to contemporary times for great impact.

Responsibilities

Responsibilities include but are not limited to:

  • Create and execute comprehensive marketing plans focused on increased in-person attendance and the growth of group tour audiences.
  • Develop a robust digital marketing strategy, establishing and reporting on the success of established key performance indicators (KPIs).
  • Manage paid media and audience segmentation, as well as the production and placement of all associated creative assets for digital, print, and OOH advertising.
  • Establish relationships with local and national tourism industry professionals; position the JFK Library and Museum as an important tourist destination with the goal of increasing attendance of these important audiences.
  • Supervise agencies and third-party vendors (such as designers).
  • Serve as a strategic partner to senior staff of the Foundation and program managers of the Library.
  • Manage and track the budget for weekly and quarterly reporting within the Foundation budgeting infrastructure.
Requirements/Skills
  • 5-8 years in experience in digital and content marketing with proven, impactful results.
  • Experience in museums, educational institutions, or the arts is a plus.
  • Applies a team-oriented approach and works in a collaborative style.
  • Focus on data-driven results.
  • Proficiency in social media content creation (as an additional support to the social media manager).
  • Excellent writing and communication skills.
  • Strong proficiency in Excel.
  • Microsoft Outlook Suite.
  • Familiarity with Canva.
  • Google Analytics.
Compensation

Salary range $90,000-95,000 commensurate with experience.

No phone calls, please.

How to Apply

To apply, please send a cover letter and resume via e-mail by March 15, 2025 to:

Valerie Linson
Vice President, Communications & External Affairs
John F. Kennedy Library Foundation
Columbia Point
Boston, MA 02125
hr@jfklfoundation.org

About the John F. Kennedy Library Foundation

The John F. Kennedy Library Foundation ("Foundation") is a 501(c)(3) non-profit organization with the purpose of carrying President Kennedy's legacy forward. The Foundation aims to inspire and engage both Americans and people around the world with his timeless vision of public service, civic responsibility, civil rights, scientific discovery and creative cultural pursuits, and ideals of peace, optimism and service, so they may learn how to translate them into action. As a major part of this mission, the Foundation supports the work of the John F. Kennedy Presidential Library and Museum, whose core function is to collect, preserve, and make available for research, the documents, audiovisual material, and artifacts of President Kennedy, his family, and his contemporaries. Today, the Kennedy Library in Boston is one of the most visited of the 16 presidential libraries in America. Over 225,000 people from around the globe visit the museum and nearly 12 million people visit the Library's website each year, and the Foundation serves 25,000 students annually through a host of free educational programs.

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