Senior Marketing Manager, LATAM

About Life360 Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). Life360 has more than 500 (and growing) remote-first employees. For more information, please visit life360.com. . Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. About the Job As we grow Life360 in Latin America we are looking to add an experienced Sr Marketing Manager to support our expansion and lead our integrated marketing efforts in markets including Brazil and Mexico. With proven success in the US, Canada, United Kingdom, Australia and Northern Europe, a strong International user base, and a compelling value proposition around family coordination & safety, we are now building out our international team to support our LATAM growth. We are looking for a passionate and data-informed Sr Marketing Manager who will take a leading role in defining the strategy and execution of integrated marketing campaigns that help build awareness, acquire, engage, and retain Life360 members in our priority LATAM markets. You will own the full funnel strategy, all marketing budgets, media planning, and be responsible for driving LATAM membership growth through all marketing activities ensuring maximum brand awareness, user acquisition, retention, referral and member satisfaction. This role will be pivotal in supporting our membership model expansion in key international markets and will help in the strategy and execution of our brand & product marketing efforts. This will be a high impact role and includes deeply understanding our members, defining the strategy, planning and delivering campaigns that deliver outsized impact on awareness, consideration and conversion. The US-based salary range for this position is $137,000 to $201,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity. What You’ll Do Primary responsibilities include, but are not limited to: Own all marketing budget for your markets, partnering with stakeholders such as PR and brand to most effectively invest in activities that matter Own all ATL and digital media planning, managing agency partners to deliver outsized impact from both large scale and always on campaigns that drive awareness, consideration and ultimately membership growth Analyse and share campaigns results that have clear insights and takeaways with actionable recommendations to improve business performance Gain deep insights into our users to ensure we're focussed on the right messaging, positioning and content and develop unique positioning and messaging for each market, including developing user personas to create narratives for established and new features Partner with product marketing to create an evergreen intelligence program (user interviews, focus groups & surveys) that generates compelling quantitative, qualitative, and competitive insights that guide marketing decisions Support go-to-market launches of new International markets and collaborate with cross functional teams Partner with stakeholders in Marketing (Comms, Brand, Product Marketing, Retail Marketing, Lifecycle Marketing), and across Product, Creative, Testing, Legal, Finance to support our international marketing roadmap Ultimately, you own the LATAM region and are excited to be accountable for its growth - bringing a strong sense of ownership, agency and creativity to roll up your sleeves and make Life360 iconic in Brazil, Mexico and beyond. What We’re Looking For We are looking for candidates with a diverse background, so encourage candidates to apply even if you don’t meet every criteria below. Our priority is for a diverse team that delivers results, including: Deep understanding of LATAM markets including Brazil and Mexico, with Spanish or Portuguese language skills strongly preferred Strong media planning experience across both offline and digital channels Multi-million dollar budget management experience Experience leading or partnering with research & insights, PR, comms, influencer marketing, lifecycle marketing and a strong understanding the role these channels play in driving growth Experience in B2C subscription business (ideally app based with a freemium model) A “can-do” attitude with a growth mindset - hunger and curiosity to dig in and find high leverage efforts to drive the business Experience working within a global organisation, including localising products and campaigns to different international markets and launching marketing campaigns, showing a great understanding of and passion for local nuances, and ability to translate these into delightful member experiences 8+ years of marketing experience, including owning budgets and campaign planning Highly autonomous with effective time management, creative, analytical, and organisational skills Strong communicator both written and verbal who excels in fast-paced and collaborative environments A balanced perspective between data driven decision making (including strong data analytics skills) and gut/big picture thinking that challenges the status quo/conventional thinking Our Benefits Industry leading compensation Remote-first company, with opportunity for hybrid working for UK-based employees Generous holiday options with flexible PTO Bi-annual company retreats Learning & Development programmes Private comprehensive health & dental insurance Employee assistance programme for mental well being Free Life360 Platinum Membership for your preferred circle Free Tile Products Life360 Values Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference Be a Good Person - We have a team of high integrity people you can trust. Be Direct With Respect - We communicate directly, even when it’s hard. Members Before Metrics - We focus on building an exceptional experience for families. High Intensity, High Impact - We do whatever it takes to get the job done. Our Commitment to Diversity We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work. We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status. We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying #LI-Remote #J-18808-Ljbffr