Senior Product Marketing Manager, Jira Product Discovery

Senior Product Marketing Manager, Jira Product Discovery Join to apply for the Senior Product Marketing Manager, Jira Product Discovery role at Atlassian. Working at Atlassian Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Overview Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Responsibilities As a Senior Product Marketing Manager on the Jira Product Discovery team, you’ll lead how we show up to the global product management community through content, events, and channels that drive measurable impact. You’ll manage a small team of contract writers, run our first- and third-party event programs, and apply a data-driven, experiment-oriented mindset to continuously improve performance across content, search, and social. Your remit spans Atlassian’s owned and earned surfaces – shaping what we publish, where we show up, and how we engage. You’ll ensure our stories are discoverable through SEO and emerging AEO channels, amplify them through social and community partnerships, and represent JPD at top global product management events. Lead and scale content. Manage a team of contract writers to deliver high-quality, SEO- and AEO-optimized content — from blogs and playbooks to reports and thought leadership — that advances Atlassian’s perspective on modern product management. Own our events strategy: Lead Atlassian’s full product management event portfolio — from first-party (virtual and in-person) gatherings to third-party conferences (MTPCon, Product Management Festival, La Product Conf, ProductCon) and smaller field experiences like dinners and sporting events — to expand reach, deepen community, and drive pipeline. Run experiments. Partner with Growth and Analytics to test, learn, and iterate across content and events — refining creative, messaging, and distribution for maximum impact. Grow community and advocacy. Engage with product management communities – both Atlassian’s and external – to build authentic relationships and strengthen brand trust. Amplify our story. Collaborate with Atlassian’s social, brand, and campaigns teams to extend JPD storytelling across LinkedIn, YouTube, and partner channels, tracking engagement and sentiment. About You Strategic and hands-on: Equally comfortable shaping the content and event strategy and executing the work to make it real. Analytical and creative: Uses data, experimentation, and market insight to guide decisions and spot whitespace. Strong executor: Proven ability to manage writers, deliver programs across channels, and drive measurable outcomes. Clear communicator: Crafts crisp narratives for diverse audiences—internal, customer, and community. Collaborative, not consensus-driven: Works closely with Product, Growth, and Social teams while leading through influence. Thrives among high performers: Operates with pace, clarity, and impact—no ego, just results. Experience 6–8 years in product marketing, content strategy, or integrated campaigns within B2B SaaS. Proven ability to lead writers and creative partners to produce high-impact, measurable content. Experience owning 1P/3P and field event programs end-to-end — from planning through post-event reporting. Strong analytical skills for campaign measurement, experimentation, and SEO/AEO optimization. Demonstrated success influencing cross-functional partners across Social, Web, and Campaigns. Compensation At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are: Zone A: $131,400 - $171,550 Zone B: $118,800 - $155,100 Zone C: $109,800 - $143,350 This role may also be eligible for benefits, bonuses, commissions, and equity. Benefits & Perks Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits. About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh. Seniority level Mid-Senior level Employment type Full-time Job function Product Management and Marketing Software Development #J-18808-Ljbffr