Senior Marketing Manager

3 weeks ago


Culver City, United States The Fountain Group Full time

Fractional / Interim VP of Marketing Pay: $75 - 85/hr Duration: 6 mos – Role is to cover a maternity leave Location: Hybrid in Culver City Required Qualifications 10+ years of senior marketing leadership Experience in beauty, specialty retail, or prestige consumer brands Strong track record of innovation and product launch management in the U.S. Deep expertise in go-to-market execution from strategy through in-market delivery Experience with portfolio/channel expansion and specialty retail sell-in Financial acumen to manage multi-million USD budgets Ability to step quickly into a matrixed, global-regional organization Collaborative, results-driven leadership style with excellent communication skills Objective Provide senior marketing leadership and continuity during maternity leave coverage. Ensure seamless execution of innovation launches, go-to-market campaigns, and portfolio expansion across professional and specialty retail channels. Key Responsibilities Specialty Retail & Professional Launches: Drive go-to-market planning and execution for new product introductions across Sephora, Ulta, Amazon and Hair Pro Channels. Innovation Leadership: Partner with global/regional R&D and brand teams on development of innovation for the U.S. market and bring new products to life with consumer and professional relevance. Go-to-Market Strategy: Translate pipeline into launch calendars, marketing strategies, sell-in tools, and in-store activation. Portfolio Expansion: Roll out existing product portfolio into new customers and channels, ensuring tailored positioning and activation. Budget & Campaign Phasing: Oversee marketing budget allocation, marketing activations phasing, and ROI tracking to maximize resource efficiency and deliver turnover and profitability targets. Cross-Functional Leadership: Align with Sales, Education, Events and Digital to ensure consistent execution and strong customer impact. Team Support & Guidance: Provide direction and prioritization for to ensure focus on high-impact initiatives. Seniority Level Mid-Senior level Employment Type Contract Job Function Other Industries IT Services and IT Consulting #J-18808-Ljbffr



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