Public Relations Specialist

OverviewCzinger Vehicles is redefining the future of automotive design and manufacturing. Founded in 2019, we’re pioneering a new era of performance vehicles through proprietary technology that blends human-AI design with sustainable manufacturing. Our flagship 21C hypercar showcases innovation behind over 550 patents in AI-driven generative design, materials, and additive manufacturing. With core pillars of dominating performance, iconic design, and revolutionary technology, Czinger sits at the intersection of deep technology, consumer products, and high-performance branding. Join a world-class team shaping the future of the automotive industry.PurposeCzinger Vehicles is seeking an experienced and passionate Public Relations Representative to serve as the voice of our brand across automotive, luxury, technology, and lifestyle media. This role will be responsible for developing and executing comprehensive PR strategies with a strong focus on both digital and traditional media, positioning Czinger as a leader in hypercar performance and manufacturing innovation, managing relationships with top-tier media outlets, and creating compelling narratives across multiple high-value verticals.The RoleMedia Relations & StrategyDevelop and execute integrated PR campaigns across digital and traditional platforms in the automotive, luxury, entertainment, technology, and lifestyle verticalsCultivate and maintain relationships with journalists, editors, influencers, and content creators across digital and traditional media outletsIdentify and secure high-impact media opportunities including feature articles, reviews, interviews, and broadcast segmentsManage media inquiries and serve as the primary point of contact for press relationsCoordinate exclusive vehicle experiences, factory tours, and media drives for key automotive journalists and influencersContent Development & StorytellingCraft compelling press releases, media kits, brand narratives, and talking points that communicate Czinger's unique position in digital manufacturing and hypercar performanceDevelop story angles that appeal to diverse audiences from automotive enthusiasts to technology innovators and luxury consumersCreate and maintain a robust content calendar aligned with product launches, industry events, and company milestonesWork closely with leadership to articulate technical innovations in accessible, engaging waysCampaign Management & ExecutionPlan and execute PR campaigns for vehicle launches, track records, partnerships, and company announcementsCoordinate cross-functional collaboration with marketing, events, and engineering teams to ensure cohesive messagingManage logistics for media events, press conferences, and VIP experiencesTrack and analyze media coverage, PR metrics, and campaign effectiveness with regular reporting to leadershipBrand Positioning & Thought LeadershipPosition company executives and key team members as thought leaders in automotive innovation, manufacturing technology, design, motorsport, etc.Identify speaking opportunities, award submissions, and industry recognition programsMonitor industry trends and competitive landscape to identify opportunities for Czinger to lead conversationsManage crisis communications and reputation management as neededDigital & Social IntegrationCollaborate with digital marketing teams to amplify PR efforts across social media platformsEngage with online automotive communities, forums, and digital influencersMonitor online sentiment and engage in reputation management across digital channelsCoordinate with content creators for authentic brand storytelling across YouTube, Instagram, and emerging platformsBasic QualificationsBachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field5+ years of experience in public relations, preferably with automotive, luxury, or technology brandsProven track record of securing high-profile media placements in top-tier publicationsEstablished relationships with automotive media (MotorTrend, Road & Track, Car and Driver, Top Gear, etc.) and luxury lifestyle outletsExceptional written and verbal communication skills with ability to craft compelling narrativesStrong understanding of the automotive industry, hypercar segment, and luxury consumer landscapeExperience managing multiple campaigns simultaneously with strong organizational skillsProficiency with media monitoring tools, PR software, and analytics platformsAbility to work independently and collaboratively in a fast-paced, innovative environmentPreferred QualificationsDeep passion for automotive performance, engineering, and manufacturing innovationExperience with early-stage or high-growth automotive/technology companiesConnections within entertainment and celebrity circles with interest in exclusive automotive productsUnderstanding of advanced manufacturing, Industry 4.0, or digital transformation narrativesExperience coordinating international media relations and global PR campaignsBackground in crisis communications and reputation managementFamiliarity with the Southern California automotive and technology ecosystemsThis position is based at our Los Angeles, California headquarters with occasional travel for media events, industry conferences, and automotive gatherings.Pay Range$95,400 - $131,175 USDWhat We Offer:Holistic Compensation Package: Enjoy a world-class compensation package that includes a competitive salary, equity plan, and discretionary results-based incentive bonus opportunities, ensuring you are valued for your contributions.Wellness and Time Off: Paid vacation, sick time, and company holidays, including a year-end shutdown to recharge. Paid parental leave supports growing families.Comprehensive Health and Wellness: Health benefits with HMO and PPO options, plus company-sponsored life insurance and disability coverage.Investment in Growth: Reimbursement opportunities for learning and development initiatives to continuously expand skills.Collaborative and High-Performing Environment: Join a dynamic team within a fast-paced, mission-driven company focused on disruption, innovation, and sustainability.Equal Employment Opportunity: Czinger is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. #J-18808-Ljbffr