Digital Marketing Strategist – Lead Gen

Join to apply for the Digital Marketing Strategist – Lead Gen & Growth Marketing Programs role at BoeingJoin to apply for the Digital Marketing Strategist – Lead Gen & Growth Marketing Programs role at BoeingJob DescriptionAt Boeing, we innovate and collaborate to make the world a better place. We’re committed to fostering an environment for every teammate that’s welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.Job DescriptionAt Boeing, we innovate and collaborate to make the world a better place. We’re committed to fostering an environment for every teammate that’s welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.Boeing Global Services (BGS) is seeking a highly motivated and skilled Digital Marketing Strategist to join our team in Seattle, WA.With a focus on growth marketing initiatives and an account-based marketing approach, as a Digital Marketing Strategist, you will collaborate with the Digital Marketing Manager to develop and execute targeted digital marketing campaigns across various channels, with primary goals centered on pipeline growth and acceleration, as well as key and target account engagement. Your role will involve implementing campaigns, monitoring performance, conducting market research, and coordinating with stakeholders to ensure successful campaign execution. This position is integral to driving demand and engaging key accounts, ensuring our marketing efforts are aligned with strategic business objectives.Position Responsibilities:Collaborate with the Digital Marketing Manager to develop detailed campaign plans and timelines, with a focus on demand generation and ABM strategies.Implement and manage digital marketing campaigns across various channels, including social media, email marketing, search engine marketing and ABM platforms.Monitor and optimize campaign performance, making data-driven recommendations for improvements, particularly in demand generation and ABM effortsConduct market research and competitor analysis to identify new opportunities and trends in digital marketing.Assist in the creation and execution of engaging content for digital marketing campaigns.Coordinate with internal and external stakeholders to ensure seamless execution of campaign deliverables, focusing on key account engagement.Manage budgets and resources allocated to digital marketing campaigns, ensuring effective use in demand generation campaigns.Track and analyze campaign metrics, providing regular reports and insights to the Digital Marketing Manager and P&L teams.Stay up-to-date with industry best practices and emerging trends in digital marketing.Ability to analyze campaign data and make data-driven recommendations for improvementsFamiliarity with market research and competitor analysis techniquesBasic Qualifications (Required Skills/Experience):3+ years of proven experience in digital marketing, including email marketing, digital advertising and search engine marketing1+ year managing multiple projects under tight deadlines, from planning to execution and beyond1+ year working with digital marketing platforms (i.e. Google AdWords, Adobe, LinkedIn, Salesforce Marketing Cloud)Experience in demand generation and account-based marketingExperience managing projects and working with internal and external stakeholdersExperience in developing and executing digital marketing campaigns, including campaign planning, implementation, optimization, reporting, and budgetingPreferred Qualifications (Desired Skills/Experience):Bachelor's degree in marketing, communications, or a related fieldExperience with search engine optimization (SEO), account-based marketing, audience segmentation, personalization, onsite promotion, and dynamic creative experience a plusCopywriting and messaging strategy experienceStrong analytical skills across all digital marketing channels and tactics with a strong understanding of relevant metrics and KPIsBaseline knowledge of SAFe Agile framework, JIRA, Robohead, Confluence or other project planning and management platformsDrug Free Workplace:Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.Total Rewards & Pay Transparency:At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work.The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.Pay is based upon candidate experience and qualifications, as well as market and business considerations.Summary pay range: $99,450 - $134,550Applications for this position will be accepted until Aug. 20, 2025Export Control Requirements: This is not an Export Control position.RelocationRelocation assistance is not a negotiable benefit for this position.Visa SponsorshipEmployer will not sponsor applicants for employment visa status.ShiftThis position is for 1st shiftEqual Opportunity Employer:Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesAirlines and Aviation, Aviation and Aerospace Component Manufacturing, and Defense and Space ManufacturingReferrals increase your chances of interviewing at Boeing by 2xSign in to set job alerts for “Digital Marketing Strategist” roles.Greater Seattle Area $120,000.00-$170,000.00 2 weeks agoAssociate Director of Marketing, Digital | Columbia HospitalitySeattle, WA $94,000.00-$99,000.00 5 days agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr