Paid Media Strategist

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home. Job Description As a valued colleague on our Paid Media team, you will help lead paid media campaigns for Fannie Mae products and services. You will work closely with cross‑functional teams to develop holistic media plans to complement marketing campaign objectives. This critical team member will work to advance brand awareness, elevate thought leadership, and educate through external publications and platforms. THE IMPACT YOU WILL MAKE The Paid Media Strategist role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities: Manage advertising agencies to provide media recommendations and optimizations to key audiences and decision‑makers that advance our business goals. Recommend media mix, budget allocations, and timing strategies for paid media campaigns. Manage complex integrated campaigns, including budget oversight, vendor compliance, project management, and vendor and/or contract management. Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve performance. Develop and maintain comprehensive reporting frameworks to track KPIs, present actionable insights, and enable data‑informed decision‑making. Recommend performance optimization and innovation to deliver measurable business results driving demand and awareness among audiences through data‑driven storytelling and contextual messaging. Collaborate in a matrixed environment, gain cross‑functional alignment, and manage stakeholders, third‑parties and vendor partnerships. Proactively stay abreast of industry trends, algorithm changes, and emerging technologies in the digital marketing space. Present reports to senior leadership which include learnings and outcomes of media spend. THE EXPERIENCE YOU BRING TO THE TEAM Minimum Required Experiences 4 years of experience leading paid media strategy and execution across digital and traditional channels with a focus on data‑driven, audience‑centric, and aligned campaigns. Bachelor’s degree or equivalent experience. Experience working in a highly matrixed organization. Hands‑on‑keyboard experience in paid campaign execution. Strong organizational management skills with a proven track record of leading complex, high‑visibility campaigns. Proven ability to lead and manage multiple projects simultaneously, ensuring timely execution and delivery. Excellent communication, leadership, and stakeholder management skills. Ability to think strategically while also managing detailed execution. Analytical mindset with the ability to interpret data and make strategic recommendations. Desired Experiences 5-6 years related experience. Love of test and learn - using research to ground thinking and strategy. Driven by discovering new opportunities and finding creative solutions to bring innovative concepts and ideas to market. Self‑starter who is comfortable navigating ambiguity and proactively solving problems. Ability to rapidly prioritize and respond to changing business needs while working in a fast‑paced, agile environment. Marketing - Digital Marketing - Lead Associate Target Pay Range: $107,000 - $139,000 a year Qualifications Education: Bachelor's Level Degree (Required) The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers. For most roles, employees are expected to work onsite on a regular basis at their designated office location. In‑office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote. Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form. The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well‑being. See more here. Requisition compensation: 107000 to 139000 Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age or any other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at careers_mailbox@fanniemae.com. #J-18808-Ljbffr