VP of Brand and Global Communications

2 weeks ago

New York, United States Lightricks Full time

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces. Our advanced AI photo and video generation models, including our open-source LTXV model, power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allowing creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platforms, Popular Pays and Content Lab, provide influencers with the ability to scale their content and monetize their work, while offering brands opportunities to expand their reach through tailored creator partnerships.What you will be doingBrand StrategyDefine and lead brand positioning across products and verticals with differentiated, scalable messaging.Translate marketing and product objectives into creative frameworks and campaigns that deliver measurable impact.Partner with Performance and Product Marketing to ensure brand and growth marketing reinforce each other.Shape the company’s external narrative to influence market perception, strengthen investor confidence, and elevate valuation.Global CommunicationsOwn the global PR and media strategy, from proactive storytelling and thought leadership to crisis communications.Lead executive communications across public and internal channels.Develop an internal communications framework (in partnership with People) to ensure clarity, alignment, and advocacy for our mission and culture.Cross-Functional CollaborationPartner with Product Marketing on consistent messaging across the funnel.Collaborate with Performance Marketing and Creative on high-impact, brand-driving campaigns.Support Sales and Partnerships with compelling narratives that strengthen positioning and open opportunities.Team LeadershipBuild, manage, and mentor a high-performing team of communications and brand professionals.Set and track KPIs such as awareness, sentiment, reach, and share of voice.Source, manage, and optimize relationships with agencies and external partners.Your skills and experience10+ years of leadership in brand, communications, or related marketing roles, with at least 3 years at VP or executive level.Proven success in tech environments with both consumer and B2B exposure.Expert at creating narratives that resonate across audiences — from TikTok to TechCrunch to boardrooms.Strategic yet execution-oriented, equally comfortable with big vision and rapid iteration.Strong grasp of performance marketing and how brand efforts drive and complement growth.Collaborative, curious, and low-ego, with a relentless focus on clarity and results.BonusExperience leading in matrixed, globally distributed organizations.Background in journalism, media, content strategy, or creator ecosystems — particularly in AI and generative media.Why LightricksExpected salary range for this role is $250,000-$320,000Stock optionsHealth/dental/vision with majority of premiums paid by the company.401k with company match. (Up to 4%)$3,000 per year provided for lunch.$1,000 Yearly Learning, Development, and Wellness budget.21 Days of PTO.Birthdays off Take a free day off during your birthday month to celebrate.Talented teammates and a strong work culture, supporting a healthy work-life balance. #J-18808-Ljbffr

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