Marketing Automation Specialist

2 weeks ago


Salt Lake City, United States Insight Global Full time

Marketing Automation Specialist Onsite in Salt Lake City, UT — 4 Days in Office, 1 Day Remote Base pay range: $31.00/hr - $47.00/hr Pay range: $31-47/hr Direct message the job poster from Insight Global. About the Company: One of Insight Global’s higher education clients is seeking a Marketing Automation Specialist to join its marketing operations team. This individual will focus on campaign automation and backend marketing operations, serving as a liaison between business stakeholders and technical teams. The ideal candidate will have hands‑on Marketo experience, strong communication skills, and the ability to translate business requirements into automated campaigns. Responsibilities Receive incoming campaign requests via Workfront, clarify requirements, and translate them into actionable Marketo campaigns Build and execute smart campaigns in Marketo, including filters, triggers, and field mapping Document campaign processes, maintain automation workflows, and support journey mapping initiatives Serve as the day‑to‑day production liaison between marketing stakeholders and technical teams Troubleshoot and diagnose basic HTML/CSS issues in email campaigns when needed Learn and apply stakeholder business processes, including general Salesforce knowledge, to support campaign execution Qualifications Bachelor's degree in marketing, information technology, or a related field Required Skills 2+ years of professional experience in marketing automation (Marketo strongly preferred, but Salesforce Marketing Cloud, HubSpot, Braze, or similar tools acceptable) Demonstrated experience in campaign setup and automation workflows Strong written and verbal communication skills, with proven documentation experience Familiarity with project management tools (Workfront strongly preferred) General understanding of Salesforce business processes Preferred Skills Marketo certifications, such as: Adobe Certified Professional – Marketo Engage; Adobe Certified Expert – Marketo Engage Business Practitioner; Adobe Certified Master – Marketo Engage Architect Experience specifically with B2C marketing automation Experience with HTML/CSS troubleshooting for email campaigns Familiarity with deduplication tools (RingLead) Journey mapping experience Master’s degree or higher in a related field Seniority level Associate Employment type Contract Job function Marketing Industries Higher Education Referrals increase your chances of interviewing at Insight Global by 2x #J-18808-Ljbffr



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