Senior Media Account Executive
2 weeks ago
84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°
G3 Senior Media Account Executive
Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.
The
Senior Media Account Executive
will be responsible for developing and delivering omni-channel media plans for consumer package goods (CPG) clients, helping them meet shoppers along the path to purchase via the Kroger Precision Marketing portfolio of managed-service digital solutions. The role will work with Media Planning to ensure alignment of digital tactics to client objectives, partner with Campaign Management to ensure campaigns are delivered with excellence and stay close to our Product Team to highlight new partnerships and evolving solutions, while delivering superior client satisfaction.
RESPONSIBILITIES :
Owning a book of business and driving the selling cycle with a portfolio of CPG clients including working with different groups that own advertising and marketing budgets (Shopper Marketing, Ecomm teams, Shopper Agencies, National Agencies of Record, Digital Teams)
Developing trusted client relationships
Developing media recommendations leveraging Kroger Precision Marketing suite of tactics to achieve the CPG objectives
Developing campaign proposals, terms, deliverables and ensuring all campaigns meeting all deadlines throughout the sales to market execution cycle
Ensuring proper set up and intake of plans in our systems including Salesforce and our proprietary targeting and measurement systems
Optimization of future media plans based on sophisticated campaign performance measurement
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
Experience in consultative selling, with proven ability to deliver sales results
Experience engaging with retailers and CPG clients across marketing verticals, including Ecomm, Trade, Shopper Marketing and Digital Media
Comfort interpreting closed-loop media measurement tying marketing to sales using retail data
Proven client leadership skills; ability to develop relationships and influence
Analytical acumen to make decisions; understand and optimize media campaigns
Strong interpersonal skills and ability to internally partner on behalf of the client
Effective and proactive project management skills
Ability to articulate and translate client objectives to build a media plan
Strong understanding of digital and social platforms as well as their use in marketing
Excellent communication, presentation and interpersonal skills
Demonstrated ability to share actionable recommendations in a concise and persuasive manner
Bachelors' degree B.A. / B.S or equivalent work experience.
4+ Digital media and advertising experience
Travel is encouraged to advance client relationships
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