Director, Marketing and Access Strategy

Division OverviewAcrotech Biopharma Inc. was formed as a global platform to commercialize innovative proprietary medications. The company aims to launch scientifically advanced products to address unmet needs and deliver value to patients as well as all healthcare stakeholders. Acrotech is patient focused, research‑based, and strives to launch treatments that are accessible to patients that need them.Job OverviewThe Director, Marketing and Access Strategy will report to the AVP of Marketing and be the marketing and access lead for Ryzneuta. Your primary responsibility is to drive the successful launch and growth of the brand by developing strategies and tactics to optimize access, reimbursement, and coverage. You will partner closely with the Corporate Accounts and Trade Team, and contribute to the development of HCP marketing strategies by mentoring and partnering with the Ryzneuta Product Manager.ResponsibilitiesDevelop and execute the overall market access plan, including creating and refining strategies and tactics to optimize coverage, pricing, reimbursement, and distribution across channels and key stakeholders such as payors, GPOs, and corporate accounts.Develop access resources and materials that support corporate accounts and sales teams; work with the Promotional Review Committee for these materials.Provide expert input into pricing and contracting strategy in buy‑and‑bill, Part B, and SP environments, including modeling effects on ASP.Create a compelling value proposition by translating clinical and economic data into messages that highlight the value of Ryzneuta to financial decision‑makers at payor, IDN, and customer levels.Partner with Medical to generate relevant HEOR data and economic models that optimize payor coverage and formulary inclusions.Collaborate with Corporate Accounts and Trade Team to ensure alignment and execution of the market access plan.Provide input into the development of annual brand plans to prioritize and align access strategies and tactics.Keep abreast of the market access landscape (policies, trends, etc.) and proactively communicate impacts to senior management, integrating knowledge into strategic plans.Ensure all projects are completed on time and within budget.Manage patient and reimbursement support services.Pivot based on insights from market research, ad boards, and analytics.Develop and manage the market access budget.Participate in any special projects as assigned.Qualifications – Skills & RequirementsBA/BS degree in business, science, or related discipline.8‑10 years of pharma experience, including 3‑5 years in Market Access as a Payer Marketer working directly for a pharma company.1‑2 years of HCP Marketing is a plus.Strong knowledge of regulatory guidelines that affect promotion within Access.Launch experience in both branded and biosimilar marketplaces.Experience working in cross‑functional matrix environments.Experience leading agency partners.Demonstrated strategic thinking, presentation skills, attention to detail, and organizational skills.Proven ability to collaborate and communicate effectively with senior leaders.Innovative, proactive, and track record of completing projects with minimal supervision.Comfortable in a start‑up environment where priorities can change rapidly.Strong knowledge of US Regulatory/Compliance guidelines governing pharmaceutical promotion.Proficient with MS Office Suite.Role based at Acrotech Headquarters in East Windsor, NJ with one day a week remote.Ability to travel up to 30%.Compensation$200,000 to $230,000, Annual Bonus, Long‑term Incentive Plan.BenefitsMedical and Rx benefits – choice of four medical plans through Horizon; Rx automatically provided with medical benefits.Dental benefits – three dental plan options through CIGNA.Vision plan – two plan options through VSP.Life insurance – basic life, AD&D, and supplemental life insurance.Disability insurance – voluntary short‑term disability and state disability.Long‑term disability – state short‑term disability where applicable.Flexible Spending Accounts – health care and dependent care.HSA – health savings account.401(k) plan – through Fidelity with employer match; fully vested after 3 years.Employee Assistance Program – 100% confidential and 100% company‑paid.Critical illness and accidental insurance.Legal and identity theft insurance.Paid time off – paid vacation, PTO, holiday. #J-18808-Ljbffr