Technical Architect, MarTech

Join to apply for the Technical Architect, MarTech role at Credera. Credera is a global consulting firm that combines transformational consulting capabilities, deep industry knowledge, AI and technology expertise to deliver valuable customer experiences and accelerated growth across various industries. Our employees are passionate about making an extraordinary impact on our clients, colleagues, and communities. Please visit our employer awards page: https://www.credera.com/awards-and-recognition. Work Model: Hybrid - 3 days in office and any key meetings Work Locations: Primary = Addison, TX | Additional office sites = Chicago, Denver, Houston, Los Angeles, NYC, and Seattle Overview Digital Architects work directly with clients and stakeholders to design highly usable, scalable, extensible, and maintainable solutions. They are hands-on from proposal to development to deployment and responsible for first level escalations. A Digital Architect maintains ongoing knowledge of the digital landscape including top platforms and emerging trends, AI impacts, etc. Senior Digital Architects are also knowledgeable about marketing operations, data, channel orchestration, and common use cases marketers are seeking to implement. They are self-motivated, detail oriented, team-oriented, excellent communicators with strong problem-solving abilities. They deal with ambiguous problems, take responsibility for finding solutions, and drive simple solutions to complex problems. The Digital Architect is part of the Credera Digital team, contributing to strategy formulation, team building, mentoring and recruitment. Responsibilities Participate in the sales cycle as needed Meet with clients to determine business, functional, and technical requirements to design the technical roadmap for secure, compliant MarTech solutions based on best practices Translate business requirements into component-based framework solutions while working with a broad set of stakeholders Perform analysis, design, customization and configuration for data migration and integrations Participate in and/or lead full lifecycle development in a mixed environment to support/new enhancements and automate existing applications Define the system landscape and identify gaps between current and desired end-states Troubleshoot key implementation issues and drive to resolution Establish client relationships as a trusted advisor and provide first level escalation for client concerns Communicate effectively within a globally distributed team Document best practices and operational procedures Basic Qualifications Degree in Computer Science, Engineering, Mathematics, MIS, or a related field One or more specialized certifications preferred Minimum 5 years of hands-on experience designing, enabling, and optimizing Marketing Technology systems Experience leading teams to create personalized experiences that drive customer and business outcomes Thrive in a fast-paced, client-facing role, delivering high-quality work under tight deadlines Strong communication and interpersonal skills, engaging both business and technical stakeholders Ability to prioritize tasks, solve problems analytically, and adapt to new technologies and processes Proven leadership and collaboration skills, fostering strong relationships with clients and team members Creative thinker who values diverse perspectives and innovation Role Requirements Customer Data Platform Experience (3+ years required) Architect and implement CDP solutions for real-time customer data unification, segmentation, and activation Design scalable, compliant data pipelines integrating CDPs with CRMs, analytics, marketing automation, and personalization platforms Lead data ingestion, transformation, and activation using ETL, Reverse ETL (Hightouch), and data warehouses (Snowflake, BigQuery, Databricks) Drive identity resolution and customer profile stitching across first-party, third-party, and offline data sources Collaborate with marketing, analytics, and engineering teams to align CDP strategy with business objectives Ensure data privacy, security, and compliance with GDPR, CCPA, HIPAA, and other regulations Optimize real-time and batch data processing for personalization, audience segmentation, and journey orchestration Deep expertise in customer identity resolution, profile unification, consent management, and data governance Experience with event-based, streaming, and batch data processing in CDPs Design data models for unified customer profiles in Snowflake, BigQuery, Redshift, or Databricks Strong understanding of data lakes, warehouses, and real-time event streaming (Kafka, Kinesis, Pub/Sub) Experience integrating CDPs with marketing automation platforms (Adobe Journey Optimizer, Salesforce Marketing Cloud, Marketo, Braze) Expertise in real-time personalization, journey orchestration, and omnichannel customer engagement Ability to define CDP architecture roadmaps, best practices, and governance policies Additional MarTech and / or Commerce Experience (3+ years) required Relevant experience in MarTech Development, Commerce Development, and MarTech & Commerce Strategy as described Learn More: Credera is part of the Omnicom Precision Marketing Group (OPMG), a division of Omnicom Group Inc. OPMG offers services in data-driven product/design, technology strategy and implementation, CRM/loyalty, attribution modelling, and digital experience design and development. Seniority level Mid-Senior level Employment type Full-time Job function Engineering and Information Technology Industries Business Consulting and Services All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, age, genetic information, veteran status, or disability. Credera will never ask for money up front and will not use apps such as Facebook Messenger, WhatsApp or Google Hangouts for communicating with you. Be cautious of opportunities that require money or exclusive chat-only communication. #J-18808-Ljbffr