Digital Performance Consultant

Career Opportunities: Digital Performance Consultant - DALLAS (9085) At FordDirect, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and doors to all walks of life, respecting and celebrating the uniqueness within each of us. We value the voice and contributions of all team members. THE DIVERSITY OF OUR TEAM DRIVES US, INSPIRES US, AND MAKES US PROUD TO CALL FORDDIRECT HOME. FordDirect is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please email FDHR@forddirect.com. Job Summary This is a field‑based position and target candidates must CURRENTLY reside in the DALLAS, TX area. The Digital Performance Consultant (DPC) is a field‑based position and is the single point of contact for the Ford and Lincoln Dealers for FordDirect’s suite of dealer products and services. The primary role of the DPC is to consult our Ford and Lincoln Dealers on all aspects of the digital landscape and ensure they are aware of and optimizing FordDirect’s products and services, driving the success of their digital footprint. The Digital Performance Consultant provides digital product and services coaching and customer support to an assigned group of Ford and Lincoln Dealers via in‑person dealer visits, targeted marketing, and regional meetings. The ideal candidate will have a proven track record of exceeding sales goals, managing financials and territory management in a B2B environment and knowledge of dealership operations (New/Used Sales, Service and Parts, Dealership workflows). Essential Functions Consult Dealers on product offering, utilization, and performance via in‑person dealer visits and targeted marketing. Act as the single point of contact for assigned Dealers, successfully managing, and resolving Dealer concerns. Assess and analyze Dealer digital market strategies, tactics, and performance in preparation for Dealer consultation. Utilize consultative selling practices to achieve product penetration and revenue goals. Provide post‑sales support and build strong relationships with Dealers and FMC Team members to reach Dealer SAT goals. Provide coaching to dealership team members to improve performance and utilization of FordDirect’s products and services. Gather Dealer perspective for product use‑case/valueand recommend product and process enhancements to internal teams. Work with internal teams to execute FordDirect product launches and/or initiatives, collaborating with vendors as needed. Manage financials for assigned territory including revenue goals, actuals, profitability, and handling dealer billing inquiries. Maintain knowledge and insight of product, industry market conditions, partners, and competitors. Participate in knowledge share and training activities. % Travel Required (Approximate): Extensive Qualifications At FordDirect, we believe in diversity as a strength. You're encouraged to apply even if your experience or background doesn't precisely match the job description. Candidates who do not meet all listed qualifications may be considered based on the combination of relevant work experience and depth of expertise in job‑related skills. Experience Digital marketing (5+ years). Experience working with automotive retail team members (5+ years). Direct solution selling experience (5+ years) preferably to automotive dealers. Experience with CRM systems and recording sales activity. Financial management experience (i.e., revenue goals, actuals, and profitability). Skills, Knowledge, and Abilities Proactively problem‑solve and multitask while maintaining composure and attention to detail. Follow‑through mindset to uphold a ‘close the loop’ culture. A positive approach to serving customers and providing exceptional customer service. Ability to demonstrate good judgment, high ethics, and project a professional image. Ability to work independently and as a collaborative team member with a positive ‘can do’ attitude. The drive to identify and seize opportunities for continuous improvement as business needs change. Excellent organization, flexibility and time management skills and the ability to work in a dynamic, deadline‑driven environment. Exceptional interpersonal and business communication skills (written, verbal, listening). Proficient in Microsoft Office skills (Word, Excel, and PowerPoint). Education Bachelor’s degree in Marketing, Technology, or equivalent combination of work experience and education Benefits and Pay Target Base Salary Range is $85K‑$100K. Benefits include medical, dental, vision, and ancillary benefits like pet insurance and legal services, and Summer ½ Days on Fridays. We offer 401(k) retirement plan with an employer match; a myriad of rewards and recognition programs; generous holidays and paid time off, including paid time off between Christmas and New Year’s Day and paid time off to volunteer and serve your community. Employees are also able to participate in our Diversity & Inclusion council and Women of FordDirect resource groups and a variety of teambuilding and employee events. Note to Third‑Party Agencies FordDirect accepts resumes only from employment businesses/agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, FordDirect employees or hiring managers. FordDirect will not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies for vacancies posted on this site. #J-18808-Ljbffr