Senior Lifecycle Automation Marketing Specialist

Senior Lifecycle Automation Marketing SpecialistHybrid role based out of our Support Center in Franklin, TN, with Monday through Thursday in the office and Fridays as designated work-from-home days.The Senior Lifecycle Automation Marketing Specialist will lead the strategy, execution, and optimization of our marketing tech stack and ongoing deployments. This role is responsible for managing segmentation logic, overseeing day-to-day email deployment workflows, and ensuring flawless execution of email builds. The ideal candidate brings strong analytical expertise, familiarity with marketing automation platforms, email design experience, and a passion for using data to drive meaningful customer experiences.ResponsibilitiesOversee the creation, QA, and deployment of email campaigns, ensuring flawless execution.Manage day-to-day deployment schedules, prioritizing deliverables based on business needs and campaign requirements.Develop testing plan for personalization, creative, and strategy in tandem with cross-functional partners.Partner with IT, data, and analytics teams to refine segmentation logic and continuously improve targeting accuracy.Develop segmentation frameworks that support personalization, lifecycle marketing, and customer journey initiatives.Design, build, and maintain advanced customer segments using customer data.Collaborate with internal and external partners (including technical, strategy, and creative) to align on campaign requirements and ensure smooth execution.Analyze campaign performance and segmentation effectiveness to inform optimization strategies.Use data insights to recommend enhancements to personalization, targeting rules, and communication cadence.Contribute to A/B testing strategies and ensure results are incorporated into future programs.Customer Focus – Building strong customer relationships and delivering customer‑centric solutions.Communicates Effectively – Developing and delivering multi‑mode communications that convey a clear understanding of the unique needs of different audiences.Action Oriented– Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.Organization – Ensure projects adhere to a timeline or cadence in order to ensure team visibility.Education and Experience RequirementsBachelor's Degree in a marketing, communications, or business field4+ years of experience in CRM, Lifecycle, or similar marketing field, or an equivalent combination of education and experienceKnowledge, Skills, and AbilitiesMust be self‑motivated, have excellent writing & interpersonal communication skills and be willing to work flexible hoursKnowledge of customer segmentation, waterfall logic, and CRM systems. Some design experience a plus.Ability to demonstrate excellent interpersonal and communication skillsFamiliarity with customer journey mapping and lifecycle automationOrganizational skills to execute complex, cross‑team campaignsDetail oriented, highly motivated with strong work ethic and quality orientationUnderstanding of marketing functions and technologiesPhysical Demands & Working ConditionsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.• Sit, stand, and walk• Use hands and arms to handle, feel or reach• Speak and hear• Lift or move up to 25 lbs• Stoop, kneel, crouch or crawlThe work environment characteristics described here are representative of the environment an employee encounters while performing the essential functions of this job.Low to moderateMinimalDisclaimerThe above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.Ability to speak, read and write fluently in English is required.You MUST BE physically located in the United States while performing this job.TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.Pay Ranges$65,979.00 - $109,965.00This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.Diversity and InclusionTruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com).California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer #J-18808-Ljbffr