PGIM-Director, Digital Marketing

Job Classification:Marketing & Communications - Marketing A GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE As the Global Asset Management business of Prudential, we're always looking for ways to improve financial services. We're passionate about making a meaningful impact - touching the lives of millions and solving financial challenges in an ever-changing world. We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration. When you join PGIM, you'll unlock a motivating and impactful career - all while growing your skills and advancing your profession at one of the world's leading global asset managers If you're not afraid to think differently and challenge the status quo, come and be a part of a dedicated team that's investing in your future by shaping tomorrow today. At PGIM, You Can What you will do PGIM is seeking a motivated marketing professional to support the advancement of its digital experience for financial professionals and self-directed investors worldwide. The role will utilize marketing insights and current digital and industry trends to craft compelling user-focused experiences that promote client awareness and engagement. The individual needs to balance the needs of clients and prospects with business objectives. This position reports to the Head of Global Wealth Digital Strategy. What you can expect Creating engaging and personalized client experiences that align with company guidelines and digital best practices. Partnering with key stakeholders across PGIM and Prudential to design and implement innovative online experiences that initiate or complement sales activity. Tailoring experiences and harmonious journeys for specific audiences. Proactively partnering with Content Marketing, Product Marketing and Channel Marketing to execute marketing programs aimed at attracting, engaging and converting financial professionals and consumers. Driving projects through the entire lifecycle, collaborating with campaign management, marketing automation, business intelligence, search optimization and technology teams. Securing alignment with primary stakeholders and drive projects through the entire lifecycle, collaborating with strategy, content/UX, analytics, SEO and technology teams. Championing new technologies, systems and functionality that improve client experience. Staying current with competitive digital landscapes across industries and be forward-thinking in finding solutions for emerging digital client needs. Developing strategies in partnership with the campaign management team to execute A/B and multivariate testing. What you will bring 8 years of professional digital marketing work experience, including digital/tech, company/agency Hands-on experience with enterprise Content Management Platforms (Adobe Experience Manager a plus) Experience creating and managing omnichannel personalized marketing campaigns across integrated digital marketing platforms (SalesForce Marketing Cloud a plus) Experience defining web analytics strategies and constructing actionable analysis and insights Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into actionable deliverables Familiar with Scrum or other Agile development practices Proficient in Microsoft Office products, Adobe products, and workflow solutions Familiarity with ADA guidelines a plus. Experience working in highly regulated industries a plus (finance, pharma, etc.) What will set you apart? Strong written and verbal communication skills: Clear and concise; Persuasive; Credible; Proactive; Professional Strategic Thinking - rationalize context, relevancy, impact and resources Ability to align business goals with digital best practices Effective business partner and collaborator Ability to prioritize work effectively and manage multiple projects at any given time Ability to work independently and within a team Note Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $155,000 to $175,000. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. About PGIM Marketing Group PGIM's Marketing Organization is integral to the growth of the company, driving deep understanding of clients and delivering experiences that achieve exceptional business outcomes. We are a diverse team of marketers who are passionate about putting clients at the center of everything we do and making their lives better by solving the financial challenges of a changing world. What we offer you: Market competitive base salaries, with a yearly bonus potential at every level . Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave . 401(k) plan with company match (up to 4%). Company-funded pension plan. Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs. Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development. Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs. Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week. Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law. If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance. #J-18808-Ljbffr