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Vice President of Marketing

1 month ago

Boston, Massachusetts, United States EF Education First Gruppe Full time

EF Academy is a network of international boarding schools that provide students with a transformative educational experience. Our schools are renowned for their academic excellence, diverse community, and commitment to fostering global citizens. We believe in building our reputation through genuine and authentic stories, exceptional design, and meaningful communication.

We are seeking a dynamic and strategic Vice President of Marketing to lead our marketing efforts with a strong focus on brand development while also driving performance marketing initiatives. The ideal candidate will have a deep understanding of the unique marketing needs of international boarding schools and will excel in creating and executing a marketing strategy that enhances our reputation and drives enrollment through authentic storytelling and high-quality content.

This position is based in our vibrant Cambridge, MA office and reports directly to the President of EF Academy.

Key Responsibilities:

  1. Develop and implement a comprehensive marketing strategy that aligns with EF Academy's brand values and business objectives.
  2. Lead a team both centrally and on campus, providing guidance, support, and direction to ensure the successful execution of both brand and performance marketing initiatives.
  3. Emphasize brand marketing, focusing on reputation, genuine stories, and content, while also incorporating performance marketing tactics to drive measurable results.
  4. Oversee the design and feel of the website, communication materials, and other touchpoints to ensure they reflect the brand's quality and authenticity.
  5. Manage both B2B and B2C marketing efforts, considering the importance of agent relationships in the sales process.
  6. Ensure brand messaging is crisp, clear, and speaks to the quality and reputation of EF Academy.
  7. Execute marketing strategies effectively with a start-up mindset, delivering results with limited resources.
  8. Foster a collaborative and flexible work environment, encouraging a "nothing is impossible" attitude.

Qualifications:

  1. 10-15 years of proven experience in a senior marketing role, preferably within the education sector or a similar industry.
  2. Strong understanding of both brand and performance marketing, with the ability to develop strategies that build reputation through authentic and high-quality content while driving measurable results.
  3. Excellent leadership skills with experience managing and mentoring a team.
  4. Ability to balance strategic thinking with hands-on execution.
  5. Experience in managing both B2B and B2C marketing efforts.
  6. Demonstrated success in brand development and communications.
  7. Experience with premium brands known for their strong reputation, genuine storytelling, and quality.
  8. Exceptional communication and storytelling skills.
  9. Passionate about education and committed to the mission of EF Academy.
  10. Collaborative, flexible, and passionate about making an impact and driving results.

Why you'll love working here:

As a major, global company we offer multiple ways for you to grow personally and professionally. You have the opportunity to advance within your chosen field or change function, change products, even work in different countries. You are encouraged to steer your own course and go as far as your talent and drive will take you.

Other Benefits:

  1. Paid international and domestic travel at least once a year (more as you grow with us)
  2. Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work from-home flexibility work per week, after your initial onboarding
  3. Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts.
  4. Four weeks paid vacation your first year and ten paid holidays.
  5. 25% company match on your 401(k) contribution
  6. Excellent medical, dental, and vision coverage, along with life and disability insurance
  7. Wellness benefits and a yearly fitness reimbursement
  8. EF program discounts including travel, language schools, childcare, and more.
  9. Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
  10. Discounts at local venues and businesses
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