Senior Analyst, Media Incubation Hub

Join to apply for the Senior Analyst, Media Incubation Hub -- Retail Media Strategy & Ops role at Wayfair This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote). At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN. The Paid Media team at Wayfair runs multi-million dollar campaigns to capture demand from customers searching for or exploring our categories across search engines, social media platforms, and other channels. We build and leverage cutting-edge campaign automation and bidding solutions designed in-house to optimize our campaigns and maximize revenue. We use advanced analytics to find and optimize growth opportunities and ensure our customers find and purchase what they need across our stores. We’re responsible for buying the right set of millions of ads, valuing willingness to pay for each, and developing creative and landing page strategies to best monetize traffic. We collaborate with internal partners to build new capabilities for the channel and rapidly iterate on new opportunities and nascent product categories. As part of Wayfair’s Media Incubation Hub, an innovation team incubating the company’s next $100M+ growth engine, you will help identify, launch, and scale new off-site retail media opportunities for our supplier partners. You’ll work across multiple platforms—including Google PLA, Meta, Pinterest, TikTok, and emerging channels—to design and execute high-impact tests, manage campaigns, and share learnings across the organization. This is a hands-on, cross-functional role that blends strategic thinking, operational execution, and close collaboration with enterprise channel teams, analytics partners, and supplier stakeholders. What You’ll Do Partner with enterprise teams to evaluate opportunities, shape strategy, and determine the right execution model for each platform—ranging from project management to hands‑on campaign activation Collaborate on supplier programs across multiple channels (e.g., Google PLA, Meta, TikTok, Pinterest, Microsoft SEM/PLA, affiliates), flexing between strategic and tactical work depending on team structure, bandwidth, and needs Serve as the liaison between Marketing and the Supplier Ads organization (sales, supplier operations, etc.), sharing key learnings and updates, gathering feedback on supplier priorities, and ensuring alignment on emerging channel opportunities Support the incubation of emerging channels by helping scope opportunities, sequence tests, and coordinate measurement with analytics partners Build and maintain performance tracking tools, dashboards, and reports to inform decision‑making and identify optimization opportunities Facilitate regular cross‑channel knowledge‑sharing sessions with enterprise channel leads to exchange learnings, surface opportunities, and align on testing roadmaps Act as a flexible operator—quickly shifting between roles to fill gaps and keep initiatives moving forward What You’ll Need 3+ years of experience in digital marketing, retail media, performance marketing, or a related analytical/strategic role Comfortable navigating and executing within advertising UIs (e.g., Google Ads, Meta Ads Manager, TikTok Ads, etc.); expertise in all platforms not required Basic to intermediate comfort with writing and editing SQL queries to extract and analyze data Strong problem‑solving and critical‑thinking skills; able to distill complex problems into clear, actionable steps Excellent communication and stakeholder‑management skills; able to influence without direct authority High adaptability and eagerness to learn new platforms and approaches quickly. Track record of thriving in fast‑paced, ambiguous environments where priorities shift and speed matters Experience with multiple marketing channels or retail media networks is a plus Assistance For Individuals With Disabilities Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form. Need Technical Assistance? For more information about applying for a career at wayfair, visit our FAQ page here. About Wayfair Inc. Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry‑leading technology and creative problem‑solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking. Wayfair is a place you can call home. We’re a community of innovators, risk‑takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well‑positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Retail Boston, MA $58,000.00-$62,000.00 #J-18808-Ljbffr