Director, Product, Martech

Director, Product, Martech & Customer Data 5 days ago – Be among the first 25 applicants. Get AI-powered advice on this job and more exclusive features. Purpose Customer Marketing is a cornerstone capability for Inspire, playing a key role in driving value for both the company and its franchisees. This capability is powered by a robust MarTech stack and foundational data products that support everything from strategic planning and campaign execution to customer‑facing applications, offers, analytics, and reporting. These systems form the backbone of how we understand and engage with our customers. Role Overview As the Director of Product – Customer Growth and Data Platforms, you will define the strategy and vision for the customer and marketing data product ecosystem. You will own the full product lifecycle across a range of domains, including data platform products, analytics solutions, and the implementation and management of key MarTech tools. Success in this role requires both vision and execution—bringing new ideas to life through a well‑orchestrated and prioritized roadmap that aligns with business needs. What You’ll Drive A modern MarTech and data ecosystem that enables precision marketing at scale. A scalable foundation for segmentation, experimentation, and cross‑channel engagement. A product team that operates as trusted advisors and delivery leaders across the enterprise. A culture of continuous innovation balanced with accountability, transparency, and rigor. Responsibilities Develop and manage Customer and Marketing data product strategy incorporating stakeholder and franchisee needs, establishing measurable goals and success criteria. Translate strategy into a roadmap of capabilities, initiatives, and enablers, allocating and managing work across product teams using Agile principles. Lead and mentor a high‑performing team of Product Managers and Analysts, developing product management capabilities across teams. Collaborate with cross‑functional teams to drive consensus and execution, delivering timely progress updates and product guidance. Manage vendor relationships and contracts, ensuring requirement alignment and delivery. Evaluate and incubate emerging technologies (GenAI, Agentic AI, Reinforcement Learning) for content automation and journey optimization. Education and Experience Qualifications Minimum 4‑year degree or Bachelor’s degree; MBA preferred. Minimum 10 years experience in product management focused on data platforms or related technology solutions. Minimum five years experience as a team leader and manager. Required Knowledge, Skills, or Abilities 10+ years of progressive product management experience, with 3+ years in a Director or senior leadership role. Deep knowledge of MarTech stack, including platforms and data activation tools (e.g., data warehouse, CDP, ESP, OMS, personalization platforms, CMS). Track record of delivering measurable impact across CRM, personalization, or loyalty programs. Strong understanding of customer data, lifecycle marketing, and campaign orchestration workflows. Proven ability to coach and develop high‑performing product teams and influence across engineering, analytics, and stakeholders in a matrixed organization. Strong business acumen, experience in building business cases, and translating data into strategy. Strong analytical and strategic thinking skills, data‑driven decision making. Excellent storytelling, communication, and executive presentation skills. Company Inspire is a multi‑brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin‑Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re a team of hundreds of thousands who collectively change the way people eat, drink, and gather around the table. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Employment Details Seniority level: DirectorEmployment type: Full‑timeJob function: Product Management and MarketingIndustry: Restaurants #J-18808-Ljbffr