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Channel Marketing Specialist

4 weeks ago

California, United States Cooler Master Full time

At Cooler Master, we believe innovation starts with curiosity. For over three decades, weve been building award-winning PC components, peripherals, and complete systems that empower gamers, creators, and builders to push whats possible. But what truly sets us apart is our culturebold, independent, and hands-on. Working here means being part of a global team that loves to create, experiment, and challenge conventions. Youll have the freedom to try new ideas, the support to grow, and the platform to make real impactlocally and globally. What you do in North America doesnt just reach your region; it shapes how Cooler Master is seen around the world. If youre ready to write the next chapter of a brand built by makers for makers, this is your opportunity. Summary Were seeking a Channel Marketing Specialist who will serve as a key bridge between Sales (CFT) and Marketing, driving channel growth and visibility across both online and retail environments in the U.S. and Canada. This role partners closely with the North America Sales team to plan and execute quarterly and seasonal campaigns, build impactful retail and e-commerce experiences, and strengthen Cooler Masters presence with key partners including Amazon, Newegg, Micro Center, Best Buy, B&H Photo, D&H, Ingram Micro, Ma Labs, and ASI. The ideal candidate thrives in fast-paced, cross-functional environmentssomeone who enjoys turning strategy into execution, crafting promotional programs, and driving measurable channel performance. Why Join Us? Career growth within a global company is shaping the future of PC hardware and tech culture. Competitive compensation and performance-based incentives. Opportunity to directly shape Cooler Masters channel strategy across the U.S. and Canada. Exposure to global product launches and brand campaigns. Collaborative, creative environment where ideas and execution go together. Career growth opportunities within a fast-evolving global brand. Role & Responsibilities: Partner with Sales (CFT) to develop and execute quarterly channel marketing campaigns aligned with product launches and seasonal opportunities. Build tailored promotional programs for major sales periods (e.g., Prime Day, Black Friday, Back to School, Holiday). Manage the regional channel calendar and ensure timely execution of MDF-funded activities. Work with distributors and retail partners to activate Cooler Master campaigns and measure performance. E-commerce & Retail Presence Drive optimization of A+ content, product pages, and brand stores across Amazon, Newegg, and other e-commerce platforms. Partner with the digital marketing team to run paid media and promotional exposures through channel platforms. Enhance Cooler Masters retail experience through in-store displays, planograms, and merchandising updates in collaboration with retail partners. Monitor and analyze online reviews, rankings, and conversion data to inform continuous improvements. Coordinate cross-functionally with Product Marketing for messaging alignment and launch readiness. Collaborate with Digital and Social Media teams to amplify channel promotions through paid and organic exposure. Support Sales in joint presentations, sell-in decks, and performance recaps for key retail partners. Market Research & Insights Continuously research retail and e-commerce trends to identify new opportunities for engagement and growth. Benchmark best practices in channel marketing, pricing visibility, and shopper experience. Provide actionable insights to improve execution and ROI of campaigns. Performance Tracking Track and report on program KPIs such as MDF ROI, participation rate, conversion lift, and visibility metrics. Maintain organized documentation of all partner campaigns, assets, and results for future reference and analysis. Qualifications: Bachelors degree in marketing, Business, Communications, or related field. 35 years of experience in channel marketing, retail marketing, or e-commerce marketing within the tech or consumer electronics industry. Experience collaborating with retail and e-commerce partners such as Amazon, Best Buy, Newegg, or similar. Familiarity with MDF programs, digital merchandising, and online content optimization (A+, enhanced brand content, etc.). Data-driven mindset with strong analytical and presentation skills. Excellent communication and project management skills; able to manage multiple campaigns simultaneously. Proficient in Excel, PowerPoint, and marketing analytics tools. Personal Characteristics Collaborative and proactive; thrives on teamwork and shared success. Highly organized with a strong attention to detail. Curious and adaptablealways exploring new retail and digital marketing trends. Strong ownership mentality; takes initiative to turn plans into results. Confident communicator who can represent the brand in front of partners. Employment type: Full Time Location: City of Industry What we offer to the right candidate /Benefits: Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays& Floating Holidays) Cooler Master offers a comprehensive salary and incentive package for its employees. We offer a no-nonsense open business culture with informal direct lines of contact. We offer to the right employee, good career opportunities and advancement possibilities ensuring both personal growth and development to grow with the company Ready to amplify the voice of breakthrough tech? Opportunity to for the U.S. and Canada with global impact. A culture that values creativity, curiosity, and initiativewhere ideas can turn into real-world influence. Join us and turn great products into headlines, hype, and high-impact stories. Let your media relationships, storytelling chops, and operational excellence shape how the world experiences innovation. Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Marketing, Sales, and Project Management Industries Computers and Electronics Manufacturing, Consumer Services, and Computer Hardware Manufacturing Referrals increase your chances of interviewing at Cooler Master by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Get notified about new Channel Marketing Specialist jobs in City of Industry, CA. 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