Senior Product Marketing Manager

4 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. As a Senior Product Marketing Manager for the AAPC SaaS product portfolio, you’ll play a critical role in driving revenue for our flagship products, from top of funnel marketing to customer retention. In this high-impact role, you’ll be the bridge between product innovation and market success – working with our creative team to craft compelling narratives, orchestrating go-to-market strategies, and ensuring our products resonate. This is a cross-functional position where you’ll partner with Product, Sales, Customer Care, Subject Matter Experts, the Marketing and Content teams, as well as key stakeholders to shape how we bring solutions to market and drive meaningful engagement and retention. In this role, you’ll be responsible for driving growth across our subscription funnels: email to trial start, trial to paid conversion and feature activation and retention. You’ll own key lifecycle touchpoints, lead conversion funnel optimization and analysis, and ensure we deeply understand and act on customer insights. Funnel & Lifecycle Ownership Own and optimize core conversion funnels (trial email capture, email onboarding, trial welcome series, product activation, webinars, marketing content & website). Collaborate with channel owners and the digital marketing team to execute campaigns across the website, email, in app, SMS, paid media, and more. Drive weekly reporting on funnel performance, identifying friction points and opportunities for improvement. Build and maintain lifecycle programs that drive key feature activation and improve retention; and partner with Product on churn/cancel mitigation flows. Build journey maps to guide messaging, campaigns, and product improvements. Gather and synthesize insights from customer research, support interactions, and product analytics. This is a remote position. Promotions, Positioning & Messaging In partnership with the creative team, define clear, compelling product positioning and messaging. Create messaging playbooks and enable internal teams to deliver a consistent customer story. Ensure consistency of content and brand voice across marketing channels and in-product experiences. Create and manage integrated marketing promotional programs including product videos, website content, sales enablement materials, and educational assets. Collaborate with other departments to field new case studies each quarter (video and written). Experimentation & Growth Track and analyze campaign performance, turning data into actionable recommendations. Develop a structured test‑and‑learn plan for funnel optimization (e.g., pricing page, onboarding flows, lifecycle campaigns, etc.). Partner with Product and the eCom team to design experiments and measure impact. Cross‑Functional Collaboration Partner with internal teams and key stakeholders to align on growth strategies and bring innovative ideas to life. Serve as the marketing voice in product development discussions, ensuring market insights inform product evolution. Coordinate with Sales and Customer Care teams to ensure seamless product launches and sustained customer success. Requirements 5–8 years of experience in product marketing, lifecycle/growth marketing, or a related B2B and/or B2C SaaS role. Proven success improving subscription funnel conversion metrics. Strong mix of strategy and execution capabilities; able to set the plan and roll up your sleeves to deliver. Analytical and data‑driven; experienced with A/B testing, funnel optimization, and translating insights into action. Skilled cross‑functional collaborator and clear communicator who can influence without authority. Comfortable in a fast‑moving environment with a growth mindset and bias for improvement. Why AAPC? AAPC is the industry leader in medical coding and revenue cycle education with over 275,000 members. Our enterprise team helps health systems, payers, and health tech companies improve compliance, coding accuracy, and team readiness through software, data, and training solutions. This is an opportunity to grow your career in enterprise healthcare sales while making a measurable impact on how organizations navigate the business side of healthcare. AAPC Values DRIVEN – Self‑starts and stays highly motivated to achieve ambitious goals. Shares contagious energy and enthusiasm liberally. Takes initiative without always being directed. Demonstrates confidence in decision‑making and effectively balances autonomy and authority with accountability. HUMBLE – Learns, adapts, and improves relentlessly. Seeks feedback without insecurity and implements coaching. Recognizes others' contributions gratefully. Approaches work and relationships with an abundance mentality. Places the needs of others above self. TRANSPARENT – Integrity‑centered, honest, truthful, and trustworthy in all aspects of work. Keeps commitments to external and internal parties. Holds self strictly accountable, valuing the trust placed in them by others. SUPPORTIVE – Empowers and uplifts others. Listens actively and responds with empathy and understanding. Prioritizes well‑being and growth of team members and customers ahead of own interest. Faces challenges together, believing in collective strength and unity. INNOVATIVE – Entrepreneurial spirit with a scrappy mentality. Dreams big, sees opportunity, pursues full potential, and finds ways to accomplish the impossible. Rolls up sleeves and does real work. Works quickly, intelligently, and flexibly. What We Offer AAPC offers a competitive compensation commensurate with experience, along with a comprehensive benefits package including medical, dental, and vision insurance, 401(k) retirement plan, Health Savings Account (HSA), and generous PTO and holiday pay. AAPC is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above listed items. #J-18808-Ljbffr