Director, Media Strategy

3 weeks ago


New York, United States SourceCode Communications Full time

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some of the biggest consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity, and business intelligence back to public relations.We are seeking a Director, Media Strategy to lead earned media efforts across our client portfolio. This senior-level media practitioner will bring a track record of high-impact coverage, deep journalist relationships, and the ability to shape narratives that directly advance client business goals. With oversight from senior leadership, you’ll drive strategy, act as a trusted advisor to clients, lead and mentor a growing media relations team, and help define SourceCode’s earned media offering.Salary: $115,000 - $130,000What You’ll DoLead media strategy across a portfolio of B2B and B2C technology clients, ensuring media efforts ladder to client business goalsDevelop and maintain top-tier media relationships with business, tech, and broadcast outlets (e.g., Bloomberg, Axios, WSJ, TechCrunch, CNBC, etc.)Coach and grow a small but expanding media team, instilling confidence and sharpening media instincts across the agencyArchitect smart, earned-first ideas through StoryHub and other forums, strengthening SourceCode’s agency-wide POV with mediaServe as a trusted advisor to clients, with presence, clarity, and a strong POV in high-stakes conversationsMedia train executives and spokespeople, preparing them for interviews, panels, and live broadcast opportunitiesDrive results, consistently securing impactful earned placements and analyzing outcomes to inform continuous improvementBe highly billable, providing senior-level client counsel and hands-on media execution.Contribute to new business, shaping and presenting our media offering with polish and authorityCore ResponsibilitiesBuild and lead earned media strategy across accounts, ensuring alignment with broader business and brand goalsProvide editorial oversight on all media materials, ensuring quality, clarity, and consistency with client messagingTranslate industry, client, and market insights into long-term media positioning strategies; Advise clients on complex media situations, reputation management, and high-level opportunitiesManage media campaigns and account health, ensuring profitability, staffing, and client satisfactionDrive client retention and organic growth by tying media strategy to business outcomes.Oversee financial leadership of accounts: budgeting, resourcing, and scopingMentor and develop PR professionals across teams, modeling accountability and inclusive leadershipWhat You Have8–10+ years of media relations or journalism experience (agency experience strongly preferred)Deep reporter relationships across top-tier national business, tech, and broadcast outlets.Proven track record of securing impactful, high-value media placementsStrong understanding of enterprise tech, adtech/martech, and consumer/business techDemonstrated ability to coach and mentor teams, building agency-wide media expertiseExcellent writing, pitching, and communication skillsConfidence in providing strategic counsel, even when it challenges client assumptionsWhat We OfferRobust benefits programUnlimited vacation & sick leave401(k) with company matchProfit-sharing programFlexible, hybrid workplaceSix-month paid parental leaveProfessional learning & development opportunitiesTransit benefitsPaid volunteer days #J-18808-Ljbffr



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