Vice President, Director, Brand Strategy

Vice President, Director, Brand StrategyJoin to apply for the Vice President, Director, Brand Strategy role at Publicis HealthCompany Description CoLab is a fully integrated, cross-discipline team that provides best‑in‑class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real‑time data with world‑class creative, content, and media in service of growth and return on investment. CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.Overview Publicis CoLab is where brilliant minds come together to create digital products, advertising campaigns and media experiences that bring bold, award‑winning ideas to life. The strategy team at CoLab is responsible for unearthing consumer insights and evaluating digital behaviors to create competitive advantage for our clients.The strategy team at CoLab is responsible for unearthing consumer insights and evaluating digital behaviors to create competitive advantage for our clients. Both planning and analytics are essential aspects of our work. Logical thinking that breaks problem solving into a discrete, clear flow is critical to providing credible and persuasive recommendations to our clients.To succeed in Strategy, you demonstrate a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations. An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organizations are desired.This position is suited to a strategist with a minimum of 8‑12 years’ experience working in a similar agency environment. The VP, Strategy Director will be responsible for overseeing all strategic work streams and driving the strategic vision for the brand.The right candidate will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness‑focused decisions. They also understand that consumer experiences aren’t linear and take an omni‑channel approach when partnering with media agencies to distribute content across the platforms.ResponsibilitiesDevelop strong client relationships, from day‑to‑day clients to senior leadership, as a key strategic and business partner.Lead the strategic direction with internal and external teams in relation to our clients’ brand development and marketing approach.Craft strategic recommendations based on detailed knowledge of client objectives, challenges, threats, opportunities, and competition.Bring experience from other brands and therapeutic areas to illuminate or support new strategies and solutions.Develop a nuanced understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey.QualificationsDigital marketing‑savvy problem‑solver with an unstoppable drive to inspire teams and bring the best work to life, based on expertise with omni‑channel orchestration (including media, CRM, site and mobile, etc.).Successful track record within the Pharma marketing space.Skilled problem solver, communicator, and investigative skills, applying media tools such as Comscore, MRI, Google Analytics for critical communications planning.Creative provocateur and persuasive storyteller who is endlessly curious and questioning with a keen ability to shift perspective and illuminate powerful insights and creative potential through data and narrative collaboration.True collaborator with experience on large‑scale projects across multiple digital properties.Friendly manager with a proven history of leading all aspects of teams, with exceptional communication, organizational and time‑management skills, and the flexibility to adapt quickly to change.Additional InformationPublicis Groupe motto “Viva La Différence” means we’re better together and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.Compensation Range: $127,585 – $200,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on the skills, qualifications, and experience of the applicant.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr