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VP Marketing, Reality Labs

4 weeks ago

Menlo Park, United States SalaryGuide Full time

Responsibilities Manage and scale a high performing marketing organization, aligning individual strength with business priorities, and fostering a culture of innovation ,accountability and impact Partner with product leadership to influence product and business strategy with a view of customer needs and market opportunities Lead and collaborate with a multitude of cross-functional stakeholders to deliver world-class marketing campaigns, product launches and GTMs Develop, manage and support the execution of integrated marketing efforts that seamlessly connect digital, social, experiential and traditional touch points, ensuring brand narratives are consistently amplified and product impact is visible in every market. Consistently build strong internal partnerships, influence, resolve conflict, build alignment, and work effectively across teams to execute strategy Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives Experience partnering with product teams (product design, content design, product management) and using brand strategy to inform product experiences and GTM executions Requirements 18 + years of experience with brand and product marketing, consumer products and/or hardware with brands and at companies with global scale 15+ years of experience with global team leadership, cross-functional team leadership, and team management Track record of building partnerships with Product Management and cross-functional teams, and shaping multi-year product roadmaps and go-to-market strategies Experience owning and overseeing multiple portfolio areas and marketing vision while creating buy-in and enthusiasm from peers, individual contributors, and other leaders Experience influencing and leading strategies across multiple lines of business and matrixed teams Experience identifying and analyzing complex, long term, critical problems facing the relevant areas of the business and drove solutions for them Track record of developing global strategy and delivering impactful communication and campaigns internationally - proven with data Experience managing multiple campaigns and/or product launch GTMs simultaneously, working with many different internal and external teams to ensure we are launching our programs seamlessly and to the highest impact Experience bringing new products to market Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing / managing up to executive and cross-functional leadership Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative etc) to drive business results Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience Preferred Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms Experience working and thriving in a self-starter, fast-paced and changing environment Experience with founding or leading a company or division and/or launching products and businesses MS/MBA degree Benefits bonus + equity + benefits #J-18808-Ljbffr