GTM Strategy Analyst

Join to apply for the GTM Strategy Analyst role at Miro. Get AI-powered advice on this job and more exclusive features. About The Team As part of the GTM Strategy & Enablement Team, you will work daily to drive alignment, clarity, and execution across our GTM org. You will partner closely with Sales, Marketing and Product to define strategy, streamline processes, and enable teams to perform at their very best for our Miro Customers. By combining data-driven insights with operational excellence, we ensure every GTM function is equipped to deliver consistent growth, customer excellent, and market impact. About The Role This is a senior, hands‑on strategic position reporting to the Head of GTM Strategy. The role is designed to own and improve go‑to‑market content and processes to accelerate business growth. You will build scalable GTM flows and processes, ensuring our go‑to‑market strategy is effective and efficient. You will possess a strong, testable point of view on GTM strategy and debug processes to resolve issues. Your work will involve strategic thinking and execution across sales, customer success, renewals, solution engineering, consulting, and operations. You will define and optimize the end‑to‑end rep journey and its associated processes. Top Outcomes Reduced field time Improved conversion rates between sales stages Increased deal velocity What You’ll Do Prototype, evaluate and ensure all delivered GTM content is best‑in‑class; partnering with our engineers to put updated document and systems in place at scale Build scalable content and processes to increase sales funnel effectiveness Debug GTM processes to resolve flow issues Direct teams to deliver high‑quality outcomes Build GTM Systems: Design, develop, and implement robust, automated workflows and integrations across Miro's GTM tech stack (Salesforce, Marketo, Outreach, Gong, Clay, Snowflake, Common Room, and more) to streamline lead qualification, account scoring, and pipeline generation Drive New Product Go‑To‑Market: Assist in the technical implementation for new product launches, focusing on identifying and enabling sales processes for specific, unestablished personas through data‑driven targeting and prioritized outreach Optimize Demand Generation: Leverage data from various sources (internal and external, including Clay's enrichment) to enhance account scoring, refine Ideal Customer Profiles (ICPs) for both new customer acquisition and existing customer expansion Data Orchestration: Ensure seamless, high‑quality data flow between critical GTM platforms and our data warehouse (Snowflake), transforming raw data into actionable insights with the assistance from sales and marketing teams Automation & Efficiency: Assist with streamlining manual processes and bottlenecks within the GTM funnel and build scalable automation solutions using tools like Clay, Tray.io, and Zapier to improve efficiency and reduce operational overhead Cross‑Functional Partnership: Collaborate with Sales, Revenue Operations, and Product teams to understand their needs, translate business requirements into technical specifications, and assist in the adoption of new GTM capabilities System Health & Governance: Maintain the health, security, and integrity of our GTM systems, proactively identifying issues, and ensuring compliance with data governance policies What You’ll Need A senior strategic thinker with deep, pre‑existing GTM knowledge A Bachelors degree in Business Administration, Finance or Economics At least five years experience in a strategy consultancy or GTM focused centre of excellence Specialized knowledge in the area of transformation, GTM and designing document production Knows what “best‑in‑class” and “gold standard” look like for both content and process Has a strong, demonstrable point of view on GTM strategy Can understand, analyze, and debug complex GTM flows Strong problem‑solving, cross‑functional collaboration, and ownership mindset, with adaptability and analytical skills to align stakeholders on solutions What's In It For You 401k matching + Competitive equity package Excellent Medical, Dental and Vision health benefits Fertility & Family Forming Benefits Flexible time off Lunch, snacks and drinks provided in the office Wellbeing benefit and WFH equipment allowance Annual learning and development allowance to grow your skills and career Up to $2,000 of charitable donation matches each year The reasonably estimated salary range is specific to New York and may not be applicable to other locations. The range for this role is $162.000 to $203.000. Final compensation and total package components will be based on individual factors such as the candidate's skills, qualifications, and experience. About Miro Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co‑headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world. We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you Check Out More About Life At Miro YouTube: https://www.youtube.com/@lifeatmiro Blog: https://miro.com/careers/life-at-miro/all/ Instagram: https://www.instagram.com/mirohq/ Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here. #J-18808-Ljbffr