Lead Content Writer

Job Description: This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. The lead content writer is responsible for developing compelling, data-driven content that engages readers, optimizes user experiences, drives conversions, and communicates competitive advantages on our web and app platforms. This person collaborates closely with the marketing and product teams, fellow writers, editors, designers, producers, and studio leads. Primary responsibilities Write copy for landing pages, banners, and display ads and curate knowledge-base articles using SEO principles to improve website visibility and ranking. Follow copywriting best practices and understand audience behaviors and needs. Research target audiences, industry, and competitors to understand pain points, industry trends, and opportunities to differentiate content from the competition. Think innovatively and out-of-the-box while maintaining brand consistency; concept, pitch, and implement ideas. Update content to meet established tone, style, and business requirements. Work closely with brand and legal teams implementing feedback as needed. Grow and leverage a deep understanding of AT&T brand principles and guidelines. Review and approve writers’ work as needed to ensure quality and consistency across projects. Successfully prioritize and manage multiple projects concurrently. Support other writers and manager when they are out of the office. Core competencies & requirements Bachelor’s degree in English, marketing, communications, advertising, or similar. Five+ years’ experience copywriting for digital marketing (web/app preferred). Experience leading projects or people. Portfolio featuring digital marketing copy (customer journeys, landing pages, etc.). Skilled writer who can effectively persuade target audiences to action; connect with consumers through authentic, conversational copy; and simplify technical jargon for broader understanding. Expertise in digital marketing fundamentals and industry standards, using data to drive content decisions. Adept at developing copy that harmonizes with design to deliver a cohesive message. Experience writing for brand-specific campaigns for B2B and B2C audiences. Excellent communicator who is solutions-oriented with strong diplomacy skills. Deadline-driven with a strong affinity for process and proactively anticipating needs, problems, and opportunities. Proficient in Chicago Manual of Style. Experience with Workfront (or similar PMS) a plus. Supervisor: No Our Lead Content Writer, earns between $118,800 - $178,200. Not to mention all the other amazing rewards that working at AT&T offers. In0dividual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $106,100.00 - $178,200.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. #J-18808-Ljbffr