Vice President, Advanced Advertising Products

Vice President, Advanced Advertising Products Apply for the Vice President, Advanced Advertising Products role at Hearst Television. Job Description Hearst Television has an opening for a Vice President, Advanced Advertising Products. The Vice President will lead the strategy, development, and execution of Hearst Television's digital advertising and OTT product portfolio. This role combines product development, platform integration, and engagement with the sales organization, while overseeing the company’s digital ad tech stack, emerging platform strategy, and ownership of revenue generated by the full array of advertising products and services. Key Responsibilities Strategic Product and Platform Leadership – Lead product development and road‑mapping across digital and OTT ad products, aligning with revenue goals and market demand. Client Engagement and Partner Strategy – Serve as a senior point of contact for strategic clients and agency partners, translating market feedback into actionable platform enhancements and thought leadership. Platform Integration and Technical Oversight – Oversee integration of ad tech systems with internal tools including order management systems (OMS), revenue operations platforms, and data management platforms (DMPs). Cross‑Functional Alignment – Collaborate with internal stakeholders across product, engineering, operations, sales, data, and marketing, and partner with linear (broadcast television) counterparts to support holistic go‑to‑market strategies as business needs evolve. Innovation and Market Scouting – Monitor trends in OTT, programmatic, identity infrastructure, AI, and cross‑platform measurement to identify opportunities for differentiated solutions. AI Integration and Automation – Lead discovery and integration of AI‑driven capabilities to automate, optimize, and scale digital and OTT ad operations. Compliance and Governance – Ensure advertising products comply with regulatory standards and internal policies across all digital and OTT executions. Qualifications Education – Bachelor’s degree preferred. Preferred fields include Business, Computer Science, Information Systems, or Engineering; an MBA or advanced degree is a plus. Experience – 10+ years in digital media, OTT advertising, product/platform management, or digital ad sales; prior leadership experience managing sales teams is a plus. Product and Revenue Orientation – Demonstrated ability to drive digital and OTT product strategy from concept through commercialization, familiarity with pricing, packaging, and positioning of ad products. Technical and Market Fluency – Strong understanding of ad servers, SSPs, DSPs, DMPs, CTV/OTT platforms, and campaign measurement tools; skilled at bridging technical and client‑facing teams. Leadership and Communication – Confident leader with the ability to influence across departments and engage senior‑level clients and partners; skilled communicator who can synthesize feedback and drive results. Diversity Statement At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That’s why, behind the scenes, we pursue a diverse organization as varied as our audience, ensuring our content is more compassionate and representative of the communities we serve. Benefits Medical, Dental, and Vision coverage 401(k) matching Emotional Wellness Support Paid Time Off Paid Parental Leave LGBTQ+ Health Services Additional benefits customized to meet your and your family’s needs The estimated base salary range for this role is between $220,000 and $250,000. The actual base pay offered is dependent upon transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future. This role is bonus eligible. About Us Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states, reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. #J-18808-Ljbffr