Senior Manager, Product Marketing

EverDriven is a rapidly growing, tech‑enabled transportation management company dedicated to ensuring that children with special needs receive safe, efficient, and cost‑effective transportation to and from school. Our proprietary technology allows school districts and parents to easily plan, track, and adjust each student’s trips, giving them access to the educational experience they deserve. Every Trip. Every Day. If you thrive in a mission‑forward, fast‑paced, technology‑driven environment, we would love to talk to you about a fulfilling career at EverDriven.Position SummaryWe are looking for a Senior Manager, Product Marketing to lead the strategic go‑to‑market efforts for our rapidly expanding suite of technology‑enabled transportation solutions. In this high‑impact role, you will own positioning, messaging, product launches, and cross‑functional alignment across Product, Sales, and Marketing, accelerating adoption, retention, and growth across our partner districts and markets.You are a strategic thinker, a compelling storyteller, and a research‑driven marketer who thrives in fast‑paced environments and brings deep product marketing expertise, ideally in transportation or EdTech.Salary Range: $100,000 – $165,000/year, based on experience + bonus potentialLocation: Greenwood Village, CO. Hybrid role – 3 days in the office and 2 days remote.ResponsibilitiesOwn the end‑to‑end go‑to‑market strategy for product and feature launches, ensuring alignment across Product, Sales, and Marketing.Develop compelling product positioning, messaging, and value propositions based on deep customer and market insights.Conduct competitive, market, and user research to inform positioning and support product development.Collaborate with Product, Sales, and Customer Success to develop enablement materials including pitch decks, battle cards, case studies, and ROI tools.Partner with Demand Generation to craft campaigns that increase awareness, engagement, and product usage.Build and maintain a feedback loop between the sales, operations and product teams to inform roadmap prioritization.Track product adoption, usage, and retention metrics; use data to refine messaging and positioning.Lead internal training for cross‑functional teams to ensure consistent product narrative and market understanding.Act as a thought leader by supporting customer communications, PR, and speaking engagements.Requirements6+ years of experience in product marketing, with a strong preference for experience in B2B SaaS, transportation, or EdTech.Proven track record of leading successful product launches and building positioning strategies.Deep experience developing customer personas and value‑based messaging frameworks.Exceptional communication and storytelling skills with an eye for compelling content and narrative.Experience working cross‑functionally with Product, Sales, Customer Success, and Marketing teams.Strong analytical and research skills with the ability to translate insights into action.Bachelor’s degree required; MBA or related graduate degree is a plus.Comfortable operating in a fast‑paced, growth‑stage environment.Preferred QualificationsExperience in K–12 education, school transportation, or SaaS.Familiarity with customer lifecycle metrics including adoption, NPS, churn, and upsell.Experience supporting public sector RFPs and B2B sales enablement.Commitment to Diversity and InclusionEverDriven is a mission‑centered, action‑oriented company that honors diversity and inclusion. We strive to hire great people from a variety of backgrounds, strengthening our cultural health and inspiring innovation.Commitment to Equal OpportunityEverDriven is deeply committed to building a workplace where inclusion is not only valued but prioritized. We’re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, disability, age, or veteran status, or any other non‑merit based or legally protected grounds. #J-18808-Ljbffr