Vice President of Marketing

3 weeks ago

Greenville, United States Barry-Wehmiller Companies Inc Full time

The Vice President of Marketing is a results-driven executive responsible for leading marketing strategy and execution that fuels commercial growth, customer engagement, and brand visibility across Packagings global footprint. Reporting to the Chief Product & Marketing Officer (CPMO), this leader drives integrated marketing efforts and oversees core functional areas including Demand / Lead Generation, Brand & Content, Customer & Market Insights, and Regional Marketing (e.g., EMEA), along with a shared services pool of analysts, content creators, and campaign specialists.In addition to leading execution, the VP sets the long-term strategic direction for the global marketing function, ensuring alignment with enterprise priorities and deep partnership with Sales, Product, and Executive Leadership. This is a leader-of-leaders role, responsible for building scalable capabilities, developing high-performing talent, and delivering measurable impact across the customer journey. Success in this role requires a growth-minded brand builder energized by evolving customer needs, creative differentiation, and cross-functional orchestration.**Key Responsibilities** **Qualifications & Experience** * Bachelors degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred* 10+ years in marketing with 5+ years leading multiple teams, including global scope* Demonstrated experience building and empowering high-performing marketing teams focused on mentorship, capability growth, and sustained excellence* Proven success leading enterprise-wide marketing in industrial manufacturing, packaging, automation, or B2B technology sectors* Track record of partnering with Product and Sales to drive go-to-market success* Expertise across digital, demand generation, brand, content, and market research* Skilled in leveraging marketing platforms (CRM, MAP, analytics) to drive scalable, data-driven execution* Strong execution mindset with the ability to turn strategy into results* Data-driven and analytical; experienced in funnel metrics, KPIs, and marketing ROI* Executive presence with strong communication skills; able to influence across functions* Comfortable in matrixed, global environments* Technically fluent; able to translate complex solutions into customer-centric value propositions* Flexibility to take on evolving responsibilities in response to strategic priorities and business needs #J-18808-Ljbffr

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