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Head of Marketing
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Job Details Department: Marketing and SalesReporting to: Executive TeamJob Status: Full-Time Permanent Remote OpportunityHead Office: Virginia, U.S. and Toronto, Canada Position Summary Logit is where research execution meets modern technology. We deliver fast, scalable, high‑integrity data collection powered by proprietary platforms and in‑house call‑centre operations—backed by a team that understands the “why” behind the work, not just the “how.” From agile, rapid‑turn studies to complex, multi‑method engagements, we’re built to execute with precision, protect data quality, and make our clients’ lives easier through clear communication, dependable delivery, and results they can stand behind. With over 150 employees globally and offices in five countries, Logit is looking for an energetic and motivated Head of Marketing to join our growing company. You’ll build and lead Logit’s modern B2B marketing engine—owning brand, demand generation, product/solutions marketing, content, digital, events, PR, and customer marketing (retention/expansion), and marketing operations. This includes pipeline accountability, brand stewardship and board‑ready analytics. What Impact You Can Create at Logit Strategy & Leadership – Own the annual GTM and brand plan; set quarterly OKRs tied to pipeline and revenue; run agile cadences with Sales/Client Services/Product. Lead brand, content and thought leadership through stewardship of the visual and verbal brand; ensure message consistency; drive a proactive PR/media cadence. Own the editorial calendar (e.g., The Lens newsletter, data‑quality POVs, case studies, webinars); amplify launches, awards, and partnerships. Demand Generation & Growth – Stand up a multi‑channel engine (SEO/SEM, LinkedIn/ABM, email, webinars, sponsored media) with full‑funnel measurement (MQL → SQL → Revenue) and attribution. Launch segmented lifecycle programs for researchers, insights leaders, political/public‑affairs, and enterprise buyers; optimize conversion paths on logitgroup.com. Product & Solutions Marketing – Position core service lines (online, CATI, qual, in‑person), as well as res‑tech offerings such as Zamplia, Calibr8 and QuestionIQ with competitive narratives and launch plans. Deliver sales enablement: talk tracks, one‑pagers, demos, and ROI tools; partner with Sales on win‑rate improvements. Events & Field Marketing – Plan and activate industry conferences (IIeX, Quirks, CRC, CRIC, AAPOR, TMRE, ESOMAR, etc.) across North America; manage abstracts/speakers, lead capture, and post‑event nurture to revenue. Analytics & Reporting – Stand up KPI frameworks and executive dashboards; present insights and recommendations to leadership; iterate plans based on signals. Drive adoption, NPS, and expansion plays in partnership with Customer Success. Success Metrics: First 12 Months Pipeline: marketing‑sourced & influenced SQL volume and win‑rate by segment. Web: growth in high‑intent traffic and conversion‑rate lift across priority journeys. Revenue mix: contribution from service‑line and res‑tech product launches on marketing‑sourced deals. Customer: retention/expansion lift; reference assets produced and utilized. Ops: cycle‑time reduction, SLA adherence, production velocity, and internal NPS for Marketing services. Working Conditions and Environment Mobile contact and remote access will be required on an ongoing basis. After‑hours availability as required. Ongoing support and mentoring from Managing Partners. Head of Marketing is a managerial role and therefore exempt from overtime compensation under federal and local wage and hour laws, consistent with the executive/administrative exemption. This is a remote position; travel to head office and conferences will be required. What You Will Bring to This Role 8+ years in B2B marketing with 3+ years leading teams; experience in U.S. market research, data/analytics, professional services or SaaS services preferred. Experience in Canadian market research is an asset. Proven pipeline ownership with measurable impact; strong attribution and funnel diagnostics. Product/solutions marketing for technical offerings; launch discipline; sales enablement that moves close rates. Hands‑on with HubSpot, LinkedIn Ads. Excellent storytelling and editorial instincts (from concise social posts to long‑form reports and webinars). You Are Energized By The opportunity to work with an enthusiastic and energetic team. Fun, supportive corporate environment including virtual and in‑office social events. Practical, hands‑on experience with opportunities for growth. Logit is a multiple award winner: 2020‑2025 GRIT Top 50 Innovative Company; 2020 Sales & Marketing Technology Award; 2018 Canadian Business Excellence Award. How to Apply Access the job posting via the company website at www.logitgroup.com. Send your resume to hradmin@logitgroup.com and include the job title in the subject line. Only candidates under consideration will be contacted. Equal Opportunity Statement Logit invites applications from all qualified individuals. We are committed to employment equity and diversity in the workplace, and welcome applicants from diverse backgrounds. Logit is committed to providing accommodation for people with disabilities. If contacted for an interview, please advise if you require accommodation. #J-18808-Ljbffr
