Director of Demand Generation

As the first Director of Demand Generation & AI Marketing Operations at Tomorrow.io, you’ll play a pivotal role in shaping and scaling high-quality pipeline growth for our enterprise business. This is a highly hands‑on role that blends creativity, analytics, and automation to deliver measurable impact. Leading with AI and automation, you’ll own the strategy and execution of digital campaigns, oversee website optimization, drive GEO/SEO strategy, and design and optimize marketing automation processes like lead routing, scoring, and system integration. You’ll partner closely with sales, product marketing, and external vendors to ensure Tomorrow.io is continuously driving demand, awareness, and conversion at scale.This role will report to Chief Product & Engineering, while maintaining a close working partnership with Marketing and Enterprise teams.Please note that our Boston teams work in a hybrid capacity, and collaborate at least 2x per week onsite. Ideal candidates will be based in the greater Boston area.What you bring…5-7 years of experience in growth marketing, demand generation, or digital marketing, B2B SaaS with an enterprise focus is a must.Proven track record of building and scaling growth programs that deliver measurable pipelineStrong experience with AI workflows and automation, e.g. ChatGPT, Cursor, Copilot, Claude, Figma Al, Midjourney, GeminiStrong experience using workflow automation tools (like Zapier, N8n, etc.)Strong background in website optimization and GEO/SEO, with experience leading testing and performance improvement initiativesExpertise with HubSpot, Salesforce, GA4, LinkedIn Ads Manager, Google Ads, and GEO/SEO tools such as Ahrefs or SEMrushExperience working with external vendors or agencies to extend capabilities and scale programsExperience in growth‑stage startups or tech‑driven environments, ideally where automation and tooling were key to scaling demandWhat you’ll do…Lead enterprise growth through an AI‑first approach, embedding automation and data‑driven decision‑making into every channel and campaignLead website optimization efforts, implementing testing frameworks and conversion strategies to improve performanceBuild, manage, and optimize marketing operations and automation workflows, including lead routing, scoring, integrations, and CRM processes (HubSpot, Salesforce, enrichment tools, etc.)Oversee paid media campaigns (LinkedIn, Google, etc.), ensuring effective targeting, messaging, and ROIDirect GEO/SEO initiatives, including strategy development and management of external partners/agenciesAnalyze, report, and present campaign performance to leadership, using insights to refine future strategiesIf your experience is close but doesn’t fulfill all requirements, please apply. Tomorrow.io is on a mission to build a special company. To achieve our goal, we are focused on hiring people with different backgrounds, perspectives, and experiences.Tomorrow.io is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Tomorrow.io participates in the E‑Verify program in all US states, as required by law.At tomorrow.io we have established a workplace culture that values fairness and equal opportunities and we believe it is crucial for fostering a positive and productive environment. Regularly reviewing and adjusting pay practices to align with legitimate drivers of pay, such as job level, geographic location, and performance, demonstrates a commitment to maintaining equity within the organization. This commitment to ongoing assessment and improvement is key to creating a workplace that is not only diverse and inclusive but also fair and just. Anticipated salary range for this role is $135k‑$155k, subject to local market and candidates skills and experience. Comprehensive health benefits, unlimited paid time off and other benefits included. Relocation assistance may be offered/available for certain roles.Tomorrow.io is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@tomorrow.io.About Tomorrow.io:Selected by TIME Magazine as one of the Top 100 Most Influential Companies in the World, Tomorrow.io is the world’s leading Resilience Platform™. Combining next‑generation space technology, advanced generative AI, and proprietary weather modeling, Tomorrow.io delivers unmatched forecasting and decision‑making capabilities. Trusted by six of the top ten Fortune 500 companies, Tomorrow.io empowers organizations to proactively manage weather‑related risks, opportunities, and enhance operational efficiency. From cutting‑edge weather intelligence to real‑time early warning systems, Tomorrow.io enables predictive, impact‑based action for a safer, more resilient future. Learn more at Tomorrow.io.Ethos:Our ethos guides us in everything we do - The people of Tomorrow are here to make an impact, they show true grit, and always put people first.How we roll:We believe that magic happens when people work together. The People of Tomorrow take ownership with a bias for action. We believe in transparency and directness, putting work before ego, and empathy. The People of Tomorrow have a can‑do attitude, are resilient, and curious. They are growth oriented, value people striving to be experts, and love to have fun. Here, your success is achieved by your impact and deliveries and not by the hours you put in. We have flexible hours and unlimited vacation days policy. The People of Tomorrow show empathy, mutual respect and work as one diverse team. We grow fast and move faster but we always see people first. Each person has their own career growth path for we believe that the only way for the company to grow is if you grow. #J-18808-Ljbffr