Senior B2B Marketing Specialist

Senior B2B Marketing Specialist at Greenlight Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award‑winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. As a member of the Commercial team, you will execute high‑impact programs that support new client acquisition and existing client success. Key responsibilities include developing and executing impactful B2B demand‑generation marketing programs, orchestrating Greenlight’s presence at industry events, producing targeted content for financial institutions, and nurturing leads at various stages of the pipeline. The role partners closely with the Sales and Client Success teams to build pipeline, support existing relationships, and position Greenlight as the industry leader. You will be accountable for performance measurement, disciplined execution, and continuous optimization while identifying new opportunities. Work alongside Sales, DTC Marketing and Client Success to establish B2B marketing priorities and project plans. Execute on industry events: vendor outreach, booth execution, speaker logistics, and pre‑and post‑event lead outreach. Coordinate PR between partners and our internal PR department and external agency; work closely with the internal social‑media team for content distribution and increasing awareness. Create case studies with existing clients to leverage with Sales for outreach and top‑of‑funnel growth. Maintain project documentation and operating plans. Manage client and prospect SWAG and holiday gifting in line with a budget. What you’ll bring to the team 3‑6 years of experience in a marketing role focused on B2B demand generation. Extensive experience with planning and executing industry tradeshows and other events. Experience in a B2B SaaS company; financial services preferred but not required. Ability to be a creative thinker who is motivated and excited to work in a fast‑paced environment with a focus on growth and driving optimizations. Excellent oral and written communication skills. Strong analytical approach to decision making, leading with numbers and meticulously measuring the impact of all efforts. Experience utilizing AI tools to enhance efficiency in day‑to‑day operations. HubSpot experience preferred. Location We are currently prioritizing candidates who are based in the greater Boston, Massachusetts or Atlanta, Georgia area. Who we are It takes a special team to aim for a never‑been‑done‑before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team. Employment details Seniority level: Associate Employment type: Full‑time Job function: Marketing and Sales Benefits Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email recruiting@greenlight.me. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr