Director, Brand Creative Lead

2 weeks ago


New York, United States The Scotts Miracle-Gro Company Full time

Join to apply for the Director, Brand Creative Lead role at The Scotts Miracle-Gro CompanyHere at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.Job DescriptionAt Scotts Miracle-Gro, creativity isn’t a department—it’s our lifeblood. We’re the brand that people trust to grow everything from backyard gardens to big ideas, and we’re looking for a creative leader who’s ready to do the same.This position is open to candidates located anywhere in the United States. While you will be able to work remotely, regular travel to our world headquarters in Marysville, a suburb of Columbus, Ohio, will be required.Why This Role is SpecialThis isn’t just another director role - it’s a chance to lead the tone and voice of one of our iconic consumer brands at a moment when consumers are craving connection with nature, authenticity in storytelling, and fresh ways of seeing the everyday.What You’ll DoLead the charge on brand advertising and communications that make us impossible to miss and unforgettable once seen, owning the entire creative journey from initial strategy through execution and ongoing cultural activations.Drive integrated creative campaigns across every touchpoint - TV, social, partnerships, PR, influencer, activations - for in-year executions and speed-to-culture moments.Push boundaries while staying rooted in what matters most: helping people grow and care for living things, inspiring your team to be true creators who embrace agile ways of working.Partner with internal teams and external agencies to deliver bold creative that actually works - on time and on point.Inspire and mentor a team of three direct reports to think bigger, sharper, and braver.Own strategic discussions and recommendations with North American leadership teams, facilitating dynamic collaborations across all creative and cross-functional partners to increase the cultural relevance of our Brands.What We’re Looking ForA creative powerhouse with 10+ years of experience turning brands into cultural icons.Someone who has led breakthrough integrated campaigns - TV to TikTok - and knows how to make work that travels.A strategist who can align with business goals without losing creative soul, capable of inspiring consumer-centric thinking.A leader who’s as comfortable in a pitch room as they are storyboarding on the fly, and adept at influencing senior stakeholders.A human who actually loves plants, gardens, and green spaces - and knows that a lawn is more than grass, it’s a story waiting to be told.Why You’ll Love It HereBecause at ScottsMiracle-Gro, you’ll never be boxed in. You’ll have the resources of a household name and the freedom to invent like a startup.The starting budgeted pay range for this role will generally fall between $175,700.00 - $206,700.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.Our Live Total Health program provides you with options to align to your personal needs. We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future.Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace. EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity #J-18808-Ljbffr



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