Product Marketing Specialist

2 weeks ago


Fremont, United States ASUS Full time

Job Description OverviewThe Product Marketing Specialist’s role involves facilitating and executing the Product Marketing Go-to-Market (GTM) strategy and day-to-day operations. This includes conducting market research and analysis, as well as collaborating with other marketing team members for campaign execution.Essential Duties and ResponsibilitiesFacilitate product marketing strategies that support organizational brand goals from the top to the bottom of the marketing and sales funnel, including increasing brand relevance, favorability, and preference.Be familiar with IoT, server, and MiniPC products.Establish a scalable curation process to identify opportunities across products and services that reflect ASUS’s key themes and priorities, consistent with the brand, style, and tone.Collaborate with social and digital production teams to manage cross-channel content marketing programs and content optimization efforts.Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned with the Brand Strategy, and transform them into impactful, engaging content.Conduct competitive benchmarking and product comparisons.Be knowledgeable about the hardware / product range and marketing requirements.Manage the marketing budget and approval processes.Maintain good attendance and punctuality.Knowledge and SkillsAbility to work confidently in a rapidly changing, fast-paced, and results-oriented corporate environment where a high degree of flexibility is required.Excellent written and verbal communication skills in English.Required QualificationYears of EducationBachelor’s Degree (orWork Experience1 – 3 years of Product Marketing Experience.Working ConditionsOffice Only : Typically works in an office environment.Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time.25% Domestic travel during the year.$68,640-$90,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our comprehensive employee benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). #J-18808-Ljbffr



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