Program Manager, Product Immersion

Summary The Product Immersion & Testing Team within Business Product Marketing (BPM) is seeking a Program Manager who is passionate about customer insights, testing, launching, and scaling Meta’s newest business and marketing solutions. We accelerate business growth and product development by integrating the voice of the customer into our product marketing flywheel, leveraging insights to drive impactful strategies and outcomes. As an ideal candidate, you are a strategic thinker and a self-starter who thrives in fast-paced, ambiguous environments. You have a proven track record of managing complex projects, collaborating across Product Management, Engineering, Data Science, Product Marketing, and leveraging customer insights and data analysis to inform decisions. Your expertise in Meta’s business tools (e.g., Ads Manager), marketing, and measurement is unmatched, and you excel at distilling complex ideas into actionable insights. Program Manager, Product Immersion & Testing Responsibilities Lead Product Immersion & Testing Initiatives: Manage, monitor, and recruit for product tests (alpha, beta, GA) and immersions, driving delivery of multiple projects as the main point of contact for Product, Sales, and Data Science Planning and Strategy: Define goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects Cross-Functional Collaboration: Work extensively with Product Managers, Product Marketing, Data Science, Engineering, and User Research to scope immersion and test design/requirements, manage logistics, and surface insights to influence for product and business outcomes (product changes, roadmap impact) Communication: Effectively communicate relevant insights and findings to cross-functional teams, influencing roadmap prioritization and developing solutions to fix problems at scale Process Improvement: Inform, influence, and execute new processes based on analysis and impact metrics to improve efficiency and quality of support Issue Resolution: Troubleshoot and problem-solve issues (bugs, feature requests, product confusions) during testing and immersions, utilizing escalation paths and updating stakeholders Travel: Support in-market experiences, with up to 20% travel (including international) Minimum Qualifications Experience initiating and driving projects to completion with minimal guidance Experience building relationships with cross-functional teams, delivering impact through communication and influence Experience implementing processes/programs to improve product or team performance Confidence working independently and leading cross-functional teams Understanding of product development, market research, and testing principles Strategic thinking and problem-solving skills Experience with internal project management tools and escalation paths Preferred Qualifications Experience with A/B testing Experience dealing with high-pressure, fast-moving, and ambiguous problems Experience contributing at both strategic and operational levels Experience working with or in support of broader communities Experience with Ads Manager and/or other Meta ad platform interfaces Public Compensation $94,000/year to $136,000/year + bonus + equity + benefits Industry Internet Equal Opportunity Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com. #J-18808-Ljbffr