Senior Director, Volumetric Sales

2 weeks ago

Atlanta, United States Liquid Web Full time

Senior Director, Volumetric Sales & Lifecycle Marketing Liquid Web invites the Senior Director, Volumetric Sales & Lifecycle Marketing to lead the growth of our volumetric business line. This role blends strategic leadership with hands‑on execution across the customer journey—from acquisition to retention. Key Responsibilities Own volumetric sales revenue across new logo acquisition, install base growth, and retention. Set strategy to drive pipeline, conversion, upsell, cross‑sell, and retention initiatives. Daily analyze business performance, identify opportunities, and implement optimizations. Oversee the full customer journey, ensuring consistency and effectiveness across paid ads, affiliate marketing, campaigns, website, product portals, and lifecycle communications. Develop and lead post‑sale initiatives, including churn reduction, customer value reinforcement, upsell, and cross‑sell campaigns. Partner with demand generation and campaign teams to ensure flawless execution of growth initiatives. Lead, coach, and optimize the performance of the Qteam (call/chat center sales). Ensure the Qteam is trained on products, sales processes, and customer engagement best practices. Continuously improve team efficiency, close rates, and customer satisfaction. Directly manage at least one lifecycle marketing professional dedicated to campaign execution and customer journey workflows. Collaborate cross‑functionally with demand generation, campaign management, product marketing, and web/digital teams to ensure alignment of messaging and strategy. Provide mentorship, performance feedback, and professional growth opportunities for both direct and indirect team members. Qualifications 10+ years of progressive experience in lifecycle marketing, growth marketing, or sales enablement, with direct revenue accountability. Proven track record of delivering revenue growth across acquisition, retention, and expansion. Experience leading sales or inside sales functions (chat/call center experience highly valuable). Strong strategic acumen with the ability to translate data into actionable revenue‑driving initiatives. Excellent leadership and communication skills with demonstrated success leading cross‑functional teams. Ability to balance strategic planning with operational execution. Success Metrics Achievement of volumetric sales revenue targets. Increased Qteam conversion and close rates. Improved retention and lower churn within the install base. Measurable growth in upsell and cross‑sell revenue. Scalable, repeatable lifecycle campaigns that support long‑term growth. Location Atlanta, GA Salary $105,000.00 – $115,000.00 #J-18808-Ljbffr

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