Wayfinding Coordinator

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The Southeastern Pennsylvania Transportation Authority (SEPTA) is the sixth largest transportation system in the United States, with a vast network of fixed route services including bus, subway/elevated, trackless trolley, light rail, and commuter rail serving a 2,200 square mile service region. SEPTA has become an integral force in the economic success of the Philadelphia region, providing an efficient and reliable source of transportation.

We are seeking candidates for the position of Wayfinding Coordinator (9249) in the Comm/Customer Experience & Advocacy.

Opening Date: 05/22/2024

Closing Date: 06/05/2024

Job Grade: SAM 38

Salary Range: Min: $70,668.00 - Mid: $88,348.00 - Max: $106,028.00

Limited telework may be permitted for this position in accordance with SEPTA Policy.

OVERALL DESCRIPTION

Coordinates the development and deployment of new and updated service communications tools, including wayfinding and mapping, across SEPTA's services. Supports the rollout of new system signage in accordance with SEPTA's Wayfinding Master Plan. Collaborates with engineering staff on design and application of wayfinding standards to station modernization projects, including development of signage and specifications. Leads coordination of projects for service information design content that supports print, web, mobile app, and digital screens on vehicles and stations, digital screens, and social media. Provide hi-fidelity prototypes, graphic assets/files, and specifications for front-end development. Create, conceptualize, and art direct visual design requests for the Authority extend across numerous customer and employee communication platforms; brochure, leaflet, report, iconography, infographic/data visualization, website, intranet, mobile app, social media, email blast/newsletter, digital screen for vehicle/station/urban panel, vehicle seat & station floor design, poster, signage, banner, wall mural, and more. Coordinate development of specifications and installation of customer facing service communications tools.

SPECIFIC RESPONSIBILITIES

Supports and sets up print files for signs and maps for Capital funded improvement work at stations, facilities, employee facility improvements, and Project Metro, Reimaging Regional Rail, and Bus Revolution initiatives, among others following standards outlines in the Authority's graphics standards and ADA Sign guidelines. Collaborates with engineering staff on design and application of wayfinding standards to station modernization projects, including development of signage and specifications. Oversees installation of signage systems and other service communication tools in facilities to ensure consistency with specification and standards. Functions as internal subject matter expert on signage standards and deployment processes to provide support on capital improvements. Collaborates with the IT, Communications, partners on design/redesign of website, Intranet, and microsite. Provides hi-fidelity prototype, graphic assets/files, and specifications for front-end development. Works with the IT Team on app-based projects as a subject matter expert. Provides graphic assets/files and SEPTA's branding guideline, user testing, and providing feedback. Performs quality control/user testing on the website/app before launching for consistency with the SEPTA's brand, ADA compliance, and using User Experience/User Interface (UX/UI) best practices. Works with Design & Print Services teams on a variety of communication tools for the SEPTA service communications programs and initiatives. Provides art direction, conceptual design, branding guidance and templates including the infographics/charts, layout, and photography to partners to support the Authority in efforts to improve service communications. Prepares print ready artwork for production of materials; develops specifications for internal and external print production jobs. Project manages job requests, assists with technical problems and questions, plans and schedules project deliverables and status for print, web, and digital projects. Complies with all Authority and departmental safety and security policies and procedures as well as all applicable job safety responsibilities. Reports any safety concerns, compromises or hazards affecting operations, the public self and/or other employees. Responsible for personal safety and is encouraged to promote the safety of others. Performs other duties as assigned.

DISCIPLINE RESPONSIBILITIES

Vehicle Wayfinding responsibilities also include:
Define and design features for screens that help riders meet their needs while navigating their transit journey. Create prototypes for testing; coordinate and run testing sessions. Define content types, display logic, and create templates for legible and consistent information. Follow the design standards of SEPTA; build digital passenger information standards across a wide range of new rail vehicles. Define branding, advertisement interfaces, and exterior liveries, coordinating with other Communications departments as needed. Review of all interiors and communications (passenger information) design review packages. Evaluate virtual and physical mockup activities. Communicate logic and designs that engineers can successfully implement.

QUALIFICATIONS AND EXPERIENCE

• Bachelor's Degree in Graphic Design, Urban Design, Interactive Design, with a minimum of three (3) years related experience and/or training creating design/digital/print production required. Graduate degree may substitute for one (1) year of experience.
• An understanding of the principles of transit planning and/or operations and how to communicate complex information simply is required.
• Advanced Technology skills working in Adobe Creative Suite including but not limited to: lnDesign, Photoshop, Illustrator, Acrobat, Bridge, and Dreamweaver required on Apple and PC.
• Must have working experience with Microsoft Office Suite Skills Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams).
• Project Management Skills - Must be self-starter, take initiative, takes feedback well, and continually adapt to changing requirements.
• Must possess excellent design, presentation, and organizational skills; be able to handle multiple assignments and meet short-notice deadlines.
• Advanced knowledge preparing specifications for external printing projects as required and preparing print ready artwork and digital files for in-house and external production required.
• Clear understanding of ADA standards for digital, print, and experience developing materials for audience required.
• Excellent interpersonal, verbal, and written communication skills required. Position requires interface with different internal departments and external organizations, preparation of technical and policy-level reports and verbal presentations required.
• Interest or experience in GTFS-RT (General Transit Feed Specification - Real Time) and curating industry-standard real-time trip planning information to riders preferred.
• Experience with projects that involve audio/visual hardware, experience managing external vendors, and/or experience with code or database tools is preferred.

BENEFITS

SEPTA offers a comprehensive benefits and retirement program for ALL employees, including:

• Medical - Minimal annual premium contribution
  

Benefit plans with No Employee annual premium contribution:

• Prescription
  
• Dental
  

• Vision
  

Additional benefits we offer:

• Pension Plan / Retirement Savings
  

• Defined Benefit Pension Plan
  

• Voluntary Governmental 457B Deferred Comp Plan
  

• Life Insurance
  
• Paid Parental Leave
  
• Tuition Reimbursement
  
• SEPTA Transportation Pass - FREE travel on all SEPTA modes of transportation
  

• SEPTA employees qualify for the Public Service Loan Forgiveness (PSLF) program
  

SEPTA is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Nearest Major Market: Philadelphia

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