Marketing Operations Manager

4 weeks ago


New York, New York, United States MARKETING MANAGEMENT Full time
About American Management Association (AMA)

AMA is a world leader in management development, dedicated to improving performance through experiential learning and ongoing professional growth. Our approach combines classroom and virtual seminars, webcasts, webinars, corporate solutions, and research to support individuals and organizations worldwide.

Key Responsibilities
  • Work with the Direct and Digital Marketing teams to develop promotional strategies for AMA's AI product line.
  • Collaborate with Learning Solution Managers and Subject Matter Experts to stay current in the AI landscape.
  • Review and update multimedia marketing copy to ensure accuracy and consistency.
  • Secure tracking codes and discount codes for campaigns to measure effectiveness.
  • Assist with email promotions, building the email calendar for public seminars, and analyzing purchase activity and registration trends.
  • Conduct customer research and report results.
Required Skills and Qualifications
  • Bachelor's degree in Marketing or related field required.
  • At least 2 years of work experience in marketing or related role.
  • Demonstrated expertise in professional services marketing environment preferred.
  • Strong background in Artificial Intelligence and its use in the workplace preferred.
  • Proven ability to coordinate multiple projects.
  • Excellent analytical and spreadsheet skills and experience with Microsoft Office applications.
  • Excellent networking and relationship building skills.
  • Excellent verbal and written communication skills.


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