Product Marketing Manager

Overview The Role This is a high-impact role at the intersection of product, marketing, and sales. You'll tell Zip Security's story by translating complex product capabilities into clear, compelling value for customers, partners, and the market. You'll manage messaging, positioning, product launches, and sales enablement. Working closely with leadership, product, and content teams, you'll make sure every release, campaign, and piece of collateral communicates our value and drives revenue. You'll also help us shift toward a product-led, data-driven GTM model. You'll create content and programs that reach prospects early, answer questions before sales calls, and speed up deal cycles. What You'll Do Define and evolve messaging and positioning : craft clear, differentiated product narratives and value propositions that resonate across channels and audiences. Own go-to-market launches : plan, coordinate, and execute cross-functional campaigns for new products, features, and company initiatives. Create and manage core collateral : pitch decks, one-pagers, product pages, FAQs, and solution briefs that simplify complexity and tell the right story. Drive enablement : train sellers on positioning, competitive landscape, and objection handling; keep materials current and effective. Design the lifecycle and nurture strategy : develop email, webinar, and resource touchpoints that turn awareness into understanding and interest into purchase intent. Integrate customer insights : conduct interviews, analyze calls and win / loss data, and use findings to improve messaging and roadmap alignment. Measure what matters : track performance of launches, assets, and programs; continually refine the playbook for efficiency and impact. Orchestrate big moments : lead coordinated campaigns and "lightning strikes" (feature releases, research studies, partner announcements) that bring the company together and drive market visibility. What Success Looks Like In your first 36 months, success means : Clear, consistent messaging rolled out across website, decks, and campaigns. Sales enablement materials in active use, improving confidence and deal velocity. Lifecycle content that addresses top buyer questions before the first sales call. At least one major "tentpole" GTM initiative delivered cross-functionally. A repeatable launch framework used across the company. What You'll Bring 48 years of experience in B2B product marketing for SaaS or security products. Proven ability to define messaging, own go-to-market launches, and create sales collateral that converts. Excellent messaging, storytelling, and editing skills. Be able to turn technical details into clear business outcomes. Experience working cross-functionally with product, sales, and leadership teams. Strong understanding of funnel stages, lifecycle marketing, and sales enablement. A self-starter mindset : you can build structure from zero, manage vendors or agencies when needed, and thrive in a fast-moving environment. Nice-to-have : familiarity with security, IT management, or compliance audiences. Company Enterprise cybersecurity is broken. Current annual cybersecurity spending is roughly $150B, with most enterprises spending heavily to deploy, manage, and configure 100s of different tools for marginal security benefit. At Zip, our goal is to build software that makes enterprise cybersecurity reasonable to reduce bloat by bundling and configuring opinionated security tooling, synchronizing everything from device management to application security under one central pane of glass. Multiple companies with security offerings from Google to Jamf are now releasing APIs that allow automated management, and with new government efforts to publish data on the global security risk landscape, there's a unique opportunity to be the first in the market to properly integrate and build a full-stack, opinionated, enterprise security company. At Zip, you'll be at the cutting edge of security, working with some of the world's most important companies to effortlessly secure their people, software, and data. Our Values We want our employees learn, grow, and have career satisfaction We want to create a successful company but not at the cost of culture. At Zip, we value each other, and want to create a culture where our people are not only "working in a fast-paced, challenging, environment" but are also (and more importantly) happy, learning, and able to contribute. We value succeeding as a collective. We are a high autonomy, high trust organization that prioritizes thoughtful communication No one likes being micromanaged. At Zip, we value autonomy and trust our employees to get the job done. We add communication here to emphasize that high autonomy and high trust doesn't mean no support. At Zip supporting our employees and creating a great culture is a top priority. Thoughtful communication in tandem with high ownership is key to not just building a successful culture, but also external collaboration with customers and internal teams. We value transparency, equity, and empathy. Honest, empathetic feedback is kind. It gives your co-workers the opportunity to grow and become the best versions of themselves. At Zip, we value frequent, well-structured, fair feedback feedback that directly relates activities to outcomes, and allows us all to move forward together, better. We want to move fast, be flexible, but not break things : We're a start-up : we need to move fast, and be able to pivot at a moment's notice. But we don't want to break things, and want to balance being fast with being thoughtful and intentional about how we build our software. We value balance Whether it's work / life balance or moving fast / building right balance, understanding the tradeoffs in a start-up and making sure to strike the right balance is necessary. We continuously evaluate our decisions in a data-driven way, and aim to make sure we're always getting better. We assume best intentions We're a team working together to make enterprise cybersecurity easy. We'll face hard problems together, and assuming best intentions of coworkers is of utmost importance to building a great culture. #J-18808-Ljbffr