Head of Marketplace

Head of Marketplace role at American Outdoor Brands Inc. Overview This role will report to the Director of Sales & Operations Planning and will lead all aspects of our marketplace platforms - including sales performance, operations, and optimization - and will play a key role in shaping and executing initiatives that drive business growth. This role will lead a dedicated marketplace team focused on platform optimization, advertising performance, and revenue generation. The ideal candidate will leverage analytical expertise, data-driven insights, cross-functional collaboration, and strong relationship-building skills to continuously improve marketplace performance and drive sustained results. Responsibilities Lead and execute comprehensive strategies across Amazon Vendor Central, Seller Central, Walmart Seller Center, and other marketplace platforms. Manage cross-functional teams overseeing sales, pricing, promotions, product listings, content optimization, and paid media. Drive platform optimization strategies to improve conversion rates, accelerate revenue growth, and expand market share. Oversee sales performance, margin analysis, and promotional planning across all brands and platforms to achieve revenue and profitability targets. Collaborating with Go-To-Market Strategy Leaders, implement sales strategies for a diverse portfolio of 20 brands to maximize marketplace performance. Ad Spend Management Lead the ad spend team managing campaigns across Amazon Advertising, Walmart Connect, and other marketplace platforms. Optimize ad spend and performance through data-driven insights, A/B testing, and continuous campaign refinement. Data & Performance Analytics Manage the product lifecycle through strategic launches, pricing adjustments, bundling, and variation tactics to maximize sales. Continuously analyze performance dashboards and marketplace data to identify inefficiencies and through data-driven insights implement strategic improvements. Lead a team focused on listing and content performance, ensuring ongoing improvements in SEO, conversion rates, and issue resolution. Leadership & Ownership Manage key relationships with marketplace buyers and other key stakeholders within the process Responsible for administrative ownership of all marketplace platforms This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions. Education and Experience Bachelor’s degree in Business, Data Analytics, eCommerce, Digital Commerce, or a related field 5+ years of experience in marketplace management, eCommerce, digital retail, or a related field, with a proven track record of leading teams and driving measurable results Competencies and Skills Proven success managing Amazon Vendor Central, Seller Central. And Walmart Seller Center platforms Strong analytical skills with a deep understanding of key metrics to drive performance and the factors that effect such metrics Continuous Improvement experience in optimizing processes within business and/or online sales platforms Excellent leadership, communication, and cross-functional collaboration skills Highly organized, detail-oriented, and comfortable managing multiple priorities Physical Demands Works in an office environment. Able to sit and work at a computer keyboard for extended periods of time. Able to lift and move up to 25 pounds occasionally. Occasional travel approximately 10% of time, U.S. and International Work Environment General office environment, with some exposure to plant environment, with forklift and other general hazards. Exposure to the outdoors, unstable ground, and some climbing. American Outdoor Brands (and its affiliates) is an equal opportunity employer and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120.10. #J-18808-Ljbffr