Senior Marketing Manager

Senior Marketing Manager Location: Salt Lake City, UT Reports to: President Compensation: $105,000 base + company profit sharing Position Overview: Calyx Containers is looking for a motivated and talented Senior Marketing Manager to join our growing team. In this role, you’ll own the end‑to‑end marketing function: delivering on strategy, execution, and performance across brand, product marketing, demand generation, content, events, and marketing operations. Your mission is to build repeatable, data‑driven campaigns that grow qualified pipeline, accelerate sales velocity, and position Calyx as the performance standard in cannabis packaging. Our co‑founders first started this as a packaging design company (well, really started as a stuffed animal bong bag company…) and moved to UT to construct one of the most advanced digital printing innovation centers in the country. We recently launched a new cultivation technology called Calyx Cure that is already taking the industry by storm - and we need help getting the word out We have strategically flown under the radar while we built up our operational capabilities and we are finally ready to tell the world about the amazing story we’ve been building for over 9 years now. This position is required to be in‑person at the Calyx Spaceship (our manufacturing facility & HQ) in Salt Lake City, UT. Primary Responsibilities Translate company strategy into clear GTM launch plans by segment (cultivators, processors, MSOs, brands). Build ICP‑aligned messaging and coordinate cross‑functional execution to hit launch milestones. Turn material science into measurable outcomes (yield, terpene retention, QA pass rates). Deliver crisp, claims‑safe messaging, one‑pagers, battlecards, and sales enablement tools. Run multi‑channel campaigns (web/SEO, paid, email, LinkedIn, webinars, events) with MQL, SQL, and CAC targets. Build inbound and outbound motions that scale - ABM, retargeting, and lifecycle nurturing. Maintain a consistent, credible voice rooted in science and performance. Ship case studies, white papers, ROI tools, and thought leadership that move the industry conversation. Oversee website performance, CRO experiments, and gated content strategy. Partner with RevOps to ensure seamless CRM and quoting flows (HubSpot/Salesforce + NetSuite). Own attribution, dashboards, and lifecycle definitions (MQL/SQL). Implement disciplined lead scoring, UTM tracking, and campaign reporting. Coordinate press, awards, and speaking opportunities. Collaborate with Legal to substantiate claims and ensure FTC‑safe competitor comparisons. Lead high‑ROI trade shows and activations (“harvest rescue”–style campaigns). Build repeatable pre‑, during‑, and post‑show playbooks. Manage agencies, freelancers, and tools for quality, speed, and ROI. Forecast and report on marketing performance and pipeline contribution. Qualifications Must Haves: 4–8 years of B2B marketing experience, ideally in manufacturing, packaging, or regulated CPG. Proven success driving measurable pipeline and CAC improvements. Strong product marketing background translating technical data into customer value. Hands‑on execution across SEO, paid, email, webinars, and events. Marketing ops literacy: attribution, lifecycle modeling, lead scoring, CRM/MA integration (HubSpot/Salesforce; NetSuite a plus). Excellent writer/editor with a bias for clarity, accuracy, and scientific credibility. Experience working with Legal on compliant claims and competitor comparisons. Nice to Haves: Background in cannabis, ag‑tech, life sciences, or specialty materials. Familiarity with injection molding, flexible packaging, or child‑resistant standards. Experience with ABM, data visualizations, or interactive ROI tools. Working Style: Strategy‑aware, test‑and‑learn operator. Comfortable with lean teams, cross‑functional projects, and agency management. Clear, concise communicator—especially for customer‑facing content and LinkedIn. Have some of the above skills or qualifications but not others? Tell us where you’re lacking and why you think you’d still be a great fit. Calyx Containers is an equal opportunity employer that values diversity. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, or status as an individual with a disability. #J-18808-Ljbffr