Brand Specialist, The Macallan- Los Angeles

3 weeks ago


Newport Beach, United States Edrington Full time

Brand Specialist, The Macallan - Los Angeles Edrington’s vision is to give more by crafting exceptional ultra‑premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin. Our principal shareholder is a charitable trust, so we are built to make a world of difference. Discover a place where values define our culture. Benefits $90,000‑100,000 Salary + Annual Bonus 20 days of Vacation Time Paid Sick Leave Days and Company Holidays Holiday Break from December 25th through 31st Hybrid Working Schedule Health Insurance with premiums fully paid by Edrington for Employees and Dependents 401(k) Retirement Plan with Company Match Life Insurance and Disability Plans Pre‑Tax Benefits Fitness Reimbursement Program Tuition Reimbursement Program Professional Development Wellbeing and Work‑Life Balance Employee Assistance Program (EAP) Robust Parental Leave Policies Company Events and Perks A Diverse and Inclusive Culture Key Responsibilities Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front‑of‑mind presence. Introduce new The Macallan releases to all accounts where applicable. Work collaboratively to identify opportunities for brand presence in the area and recommend change as required. Build partnerships with local on/off‑premise key accounts and implement smart distribution strategies. Accelerate the growth of The Macallan through excellence in delivering exceptional visibility, distribution and display where permitted and within brand guidelines. Recruit new consumers to the brand: seek opportunities to sample, educate, entertain and expose and partner with accounts and local influencers. Identify key brand building initiatives for The Macallan in collaboration with local commercial teams. Regular updates to local marketing and commercial teams on The Macallan performance in the on‑ and off‑trade. Create and demonstrate The Macallan serves and rituals to priority on‑trade accounts. Work with The Macallan marketing team to implement a range of marketing activations and communications in line with brand DNA and objectives. Collaborate with The Macallan Regional Education Manager and actively contribute as part of the global education, marketing and commercial network. Ensure efficient management and use of annual T&E and activation budgets. Qualifications & Skills Previous experience in commercial, trade or brand ambassador roles, ideally with prestige brands. Understanding of the luxury market in the context of distribution and route‑to‑market strategies. Exceptional communication skills, with tact and diplomacy to deal with external parties. Self‑driven with good organizational and prioritizing skills. Strong public‑speaking and PowerPoint presentation skills. Suitably presented/polished to represent a luxury brand. Strong commercial awareness. Experience of working in an international organization would be advantageous. Must reside in the San Francisco area. We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success. If you feel you can add value to our role and to Edrington more broadly, we invite you to apply. #J-18808-Ljbffr



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