Director, Web

Director, Web & Content Strategy Prudential Financial Join to apply for the Director, Web & Content Strategy role at Prudential Financial. This role supports the company's mission to help individuals and institutions grow and protect their wealth. Business Overview Prudential’s Brand & Marketing organization is central to driving growth and deepening customer relationships. Within Brand & Marketing, the Growth & Channel Activation team focuses on delivering impactful marketing strategies across channels. Role Overview The Director, Web & Content Strategy leads the team responsible for defining and delivering the content and experience strategy for Prudential.com. Responsibilities include overseeing a team of Web & Content Strategists and Specialists, ensuring a cohesive, optimized, and governed web experience that supports growth and customer support objectives. Define and drive the overall web and content strategy for Prudential.com, ensuring alignment with brand, business, and customer experience goals. Lead and mentor a team of Web & Content Strategists and Specialists, fostering a culture of innovation, collaboration, and accountability. Oversee SEO and AEO strategy and implementation to maximize website discoverability, performance, and compliance with financial services standards. Establish and manage website governance frameworks, including content standards, accessibility, compliance, and operational workflows. Develop and maintain the operating model for the Web & Content Strategy team, ensuring efficient processes and clear roles and responsibilities. Build and manage the engagement model with business partners to support strategic initiatives, marketing campaigns, and content needs. Collaborate with cross-functional teams—Product, Design, Technology, Analytics, and Marketing—to deliver cohesive, customer-centric web experiences. Ensure content and experience strategies are optimized for both acquisition and servicing, supporting full-funnel customer journeys. Evaluate and integrate AI-powered tools to enhance team efficiency and improve digital experience delivery. Manage agency and vendor relationships for content creation, ensuring quality, consistency, and alignment with strategic goals. Monitor and analyze performance metrics to inform continuous improvement and strategic decision‑making. Champion personalization strategies to deliver tailored experiences that drive engagement and conversion. Stay ahead of digital trends, regulatory changes, and customer expectations to evolve the web and content strategy. Coordinate across teams to ensure consistent delivery and efficient execution of integrated marketing campaigns and digital initiatives. Qualifications 8+ years of experience in marketing, digital content strategy, web experience management, or related roles, with at least 3 years in a leadership capacity. Proven success in developing and executing enterprise‑level web and content strategies in a regulated industry, preferably financial services. Expertise in SEO/AEO, content governance, and digital experience optimization. Strong leadership and team management skills, with experience building and scaling high‑performing teams. Demonstrated ability to lead cross‑functional collaboration and influence senior stakeholders. Experience with content management systems (e.g., Adobe Experience Manager), AI technologies, SEO tools, analytics platforms, and accessibility standards. Strategic thinker with a track record of translating business goals into actionable digital strategies. Excellent communication and storytelling skills, with the ability to articulate complex ideas clearly and persuasively. Experience managing external agencies and vendors to deliver high‑quality content and experiences. Passion for customer‑centric design, financial literacy, and delivering meaningful digital experiences. Plus If Agile methodologies and working in cross‑functional product teams. Personalization platforms and strategies. Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Gradial. AI tools for content creation and optimization. What We Offer Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $164,700.00 to $222,700.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Market competitive base salaries, with a yearly bonus potential at every level. Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave. 401(k) plan with company match (up to 4%). Company‑funded pension plan. Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs. Work/life resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development. Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs. Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service. Prudential Financial, Inc. of the United States is not affiliated with Prudential plc, which is headquartered in the United Kingdom. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law. If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance. #J-18808-Ljbffr