Paid Media Specialist
4 weeks ago
The RoleWe're seeking a qualified Paid Media Specialist with a strong focus on digital marketing activations across paid search, paid social, and programmatic media channels. The ideal candidate will be adept in crafting and executing paid media campaigns that enhance brand visibility, engage customers, and drive sales, all within the cannabis industry's regulatory framework.ResponsibilitiesDevelop, activate, monitor, and optimize campaigns across paid search, paid social, and programmatic channels to meet or exceed KPIs such as ROAS, CPA, and CVRServe as a programmatic subject matter expert, advising on best practices in buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performanceRegularly monitor, analyze, and report on campaign performance, using data to inform strategic decisions and improve resultsPartner with creative teams for high-impact ad creatives and landing pagesWork closely with our Sr. Digital Marketing Specialist and collaborate with market leaders to gain insights for crafting market-specific campaignsConduct A/B testing and other optimization strategies for campaign improvementsBuild and maintain relationships with digital media vendors and platformsEnsure compliance with cannabis industry regulations in all digital marketing activitiesStay informed about industry trends, competitor strategies, and digital marketing advancementsQualifications3+ years of hands-on experience in digital marketing (agency environment preferred), with proven success managing paid social, paid search, and programmatic campaignsProficient with digital marketing tools and platforms (e.g., Google/Bing Search Ads, Meta/Instagram Ads, DSPs, Mixpanel, Unbounce)Strong analytical skills, including experience with reporting and data analysisExcellent communication and teamwork abilitiesAdaptability in a fast-paced, evolving industryBachelor's degree in marketing, business, or related field is preferred but not requiredAdditional RequirementsMust pass any and all required background checksMust be and remain compliant with all legal or company regulations for working in the industryMust be a minimum of 21 years of ageThe pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range $65,000 — $80,000 USDWe are an equal opportunities employer and welcome applications from all qualified candidates. #J-18808-Ljbffr
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