Director, Creative

About the CompanyCR Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence‑based de‑escalation and crisis prevention training and dementia care services. Since 1980, we have trained more than 17 million people across service‑oriented industries such as education, health care, behavioral health, long‑term care, human services, security, corporate, and retail.The RoleDirector, Creative – reports to the Chief Marketing Officer (CMO). You will establish and drive CPI’s creative vision, overseeing both strategic programs and day‑to‑day execution to support B2B lead‑generation initiatives. Leading a team of designers, video producers, and copywriters, you’ll manage budgets, timelines, and cross‑functional collaboration.What You Do Every DayDefine and communicate the creative vision across all initiatives, ensuring brand consistency and impactful storytelling.Assist with copywriting and guide teams to maintain CPI’s brand voice.Direct the marketing team’s content calendar and prioritize deliverables.Develop processes for case studies, testimonials, blogs, and evergreen content.Mentor and grow a cross‑functional creative team.Plan capacity and resource allocation for deadlines and strategic projects.Standardize AI tools for content creation and train teams on guidelines.Partner with Sales, Marketing, and Product to align creative strategy with lead‑generation goals.Analyze lead‑conversion data to refine creative performance.Manage agency and contractor relationships.Make financially responsible business decisions aligned with company policies.Required QualificationsBachelor’s degree in graphic design, marketing, communications, fine arts, or related field.Eight or more years of progressive creative experience, with at least three years in a leadership role (Art Director, Creative Manager, or Creative Director).Proven success in a B2B environment focused on lead generation.Proficiency with AI content‑creation tools (e.g., Scalenut, Co‑Pilot, ChatGPT).Strong design and copy foundations, with expertise in supporting content needs.Deep knowledge of digital content strategy across social, email, web, and data‑driven optimization.Exceptional mentoring, team‑building, and leadership abilities.Proficiency with Adobe Creative Suite, Figma, and video editing tools.Strong project management skills for budgets, timelines, and resources.We’d Love to SeeExperience with content management systems such as Optimizely.Familiarity with marketing automation, CRM, and analytics platforms.Global or international marketing experience.Background in education, healthcare, human services, or the training industry.What We Offer$115,000 – $125,000 annual salaryAnnual company performance bonusComprehensive benefits package401(k)PTOHealth & Wellness DaysPaid Volunteer Time OffContinuing education and trainingHybrid work schedulePaternity LeaveEqual Opportunity EmployerCR Crisis Prevention Institute is an Equal Opportunity Employer that does not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, diversity of thoughts and beliefs, creed, sex, sexual orientation, gender, gender identity, or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status, civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state, or local law. The Company will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment. #J-18808-Ljbffr