Content Strategist

OverviewCompany DescriptionDo you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?At Informa TechTarget, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to the "next big things". You'll apply your energy and intellect to helping clients be faster to market and faster to revenue.We're a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world. We're traded on Nasdaq and we're also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.About Informa TechTargetInforma TechTarget (Nasdaq: TTGT) informs, influences and connects the world\'s technology buyers and sellers, to accelerate growth from R&D to ROI.With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:Trusted information that shapes the industry and informs investmentIntelligence and advice that guides and influences strategyAdvertising that grows reputation and establishes thought leadershipCustom content that engages and prompts actionIntent and demand generation that more precisely targets and convertsOur organization is committed to sustainability, diversity, wellbeing, and ethical working practices.Visitinformatechtarget.comand follow us onLinkedIn.Industry Diveis a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.studioIDis Industry Dive\'s global content studio offering brands an ROI rich tool kit: Deep industry expertise, first-party audience insights, a journalistic approach to brand storytelling, and targeted distribution capabilities. Our trusted in-house content marketers help brands power insights-fueled content programs that nurture prospects and customers from discovery through to purchase, connecting brand to demand.This role is based in Washington, DC office.ResponsibilitiesAs a Content Strategist, you will be responsible for helping clients achieve their marketing goals by developing compelling, valuable content and advising on content marketing strategy. In this role, you will develop products such as ebooks, sponsored articles, and webinars. You will work with a range of clients, including high-value accounts, which may include high-level strategy and ideation, pitching and developing licensed and original article content for client-owned blogs, design and video creation, and more.Serve as lead strategist for an array of client content programs, which include driving and overseeing content production as well as advising clients on content marketing strategy to help them meet their unique goalsDevelop content pitches aligned with the client\'s sector of business and tailored to a knowledgeable B2B audienceEdit written content assets for style, clarity, tone, and relevance to client goalsOwn the successful production and delivery of content products (e-books, sponsored articles, surveys, webinars, etc)Consistently review content performance data to provide data-driven insights and recommendations for content directionProject manage production timelines across all assigned projectsOrganize and run project kickoff calls with clientsAct as the designated point of contact for clients, responding to and managing client requestsOversee licensed content curationCollaborate closely with your co-strategists, program team, and content director to manage client expectations and resolve escalated client issuesManage and collaborate with freelance writers and editorsQualifications3-4 years of experience in a content marketing roleKnowledge of any of the above industries: retail, marketing, restaurants, food, groceryComfort within a very client-facing roleStrong project management skillsAbility to manage multiple projects, multitask, and work within tight deadlinesWork well on a team while able to take ownership of independent projectsGrowth mindset and a positive attitudeAdditional InformationTechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.We believe that great things happen when people connect face-to-face. That\'s why we work in-person with each other, or with customers and partners, three days a week or more. When you\'re not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here\'s some of what you can expect when you join us. But don\'t just take our word for it - see what our colleagues have to say atLifeAt.Informa.comOur benefits include:Great community:a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environmentBroader impact:take up to four days per year to volunteer, with charity match funding available tooCareer opportunity:the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it\'s time for the next step, we encourage and support internal job movesTime out:15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a yearCompetitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discountStrong wellbeing support: EAP assistance, mental health first aiders, free access to a wellness app and moreRecognition for great work:global awards and kudos programsGlobal collaboration:as an international company, the chance to collaborate with teams around the worldSee how Informa handles your personal data when you apply for a jobhere.This posting will expire on 12/31/2025 #J-18808-Ljbffr