Chief Marketing Officer

Friday, May 30, 2025USA Chief Marketing OfficerThe USA Chief Marketing Officer (CMO) is a key member of the leadership team and will help drive our next phase of growth. The CMO will develop and execute all aspects of Corpay’s USA marketing strategy across multiple lines of business (LOBs), including Vehicle Payments, Payables, and Workforce Lodging, and will lead important corporate strategic marketing initiatives. The role is based at Corpay’s headquarters in Atlanta, Georgia.Key RelationshipsReports to: USA Chief Revenue Officer andDotted line to EVP Corporate DevelopmentDirect Reports: SVP Product MarketingSVP Digital MarketingSVP Marketing Analytics and TechnologyChief Creative OfficerOther Key Relationships: Senior Executive TeamLOB TeamsKey ResponsibilitiesThe CMO will have two main areas of responsibility. First, the CMO will lead all marketing activities for our Vehicle Payments, Payables, and Workforce Lodging lines of business based in the US, and second, the CMO will lead corporate strategic marketing initiatives and business development opportunities.For the US lines of business, the CMO will lead 4 functional areas:Product MarketingMarket research … conduct r esearch to understand customer needs (voice of the customer), market trends, and competitive product offerings. Incorporate findings into marketing strategyProduct positioning … define how the USA products should be best positionedPricing … work with the LOB teams to determine the appropriate pricing for each of the core products (i.e., cost-plus, value-based) to maximize revenue and profitabilityPrograms/Campaigns … d evelop and execute marketing campaigns to drive awareness and generate qualified leadsDigital MarketingDigital Strategy … develop a comprehensive digital marketing strategy across paid media channels, including SEO, SEM, social media and email marketing.Digital Selling … oversee USA Digital Sales Channel and achieve annual digital sales production targets.Marketing Analytics and Technology.Customer, Prospect, and Vendor ListsCreate and managea unified prospect and customer databaseCreate “propensity to buy” analytics to guide marketing and sales targetingCollect, monitor, and analyze KPIs to improve marketing campaigns.Create an effective and efficient marketing tech stack to support marketing and sales activities (e.g., Marketo, Salesforce).Determine how to best integrate AI into the marketing organization.Creative / BrandBrand ImageOversee the Corpay brand image and ensure brand guidelines are applied consistently.Generate ways to build and maintain a strong brand reputation.Creative Ideation, Design, and ImplementationIdeate and brainstorm to generate marketing messages that will resonate with potential customers.Develop and execute creatives (printed marketing materials, videos, podcasts, etc.).Brand Campaigns … develop, execute, and implement Corpay brand campaigns…and media plans.In addition, the USA CMO will lead corporate-wide strategic marketing projects for new, big partnerships. The main responsibilities in this aspect of the role will be to:Identify and evaluate new revenue ideas that can be unlocked via corporate partnershipsSize the revenue and profit opportunity (ie, what’s the size of the prize)Define “who does what” in the partnership and tailor the partnership economics accordinglyNegotiate and execute commercial contracts covering the partnershipDevelop the marketing plan to realize the partnership opportunitiesEnsure the partnerships achieve the projected resultsCandidate ProfileThe successful candidate will be an accomplished marketing leader who has progressively held more senior roles within the marketing discipline. A creative, innovative go-to-market strategist with great organizational and prioritization skills will thrive in this important role.Ideal ExperienceBackgroundMBA strongly preferred10+ years of experience post-MBA in the marketing practice of a large, strategy consulting firm and a corporate marketing setting (e.g., B2B services company)Experience in B2B services requiredSkillsDeep product marketing expertiseStrong analytical skillsStrong communication and presentation skillsCreative, insightfulCritical Leadership CapabilitiesRelationship SkilledAbility to work effectively with Line of Business Leaders, Sales Leaders, and the senior executive teamStrategic ThinkingDemonstrate a high level of intellectual curiosity that translates into innovative approaches to complex business opportunitiesLeading PeopleCan recruit outstanding marketing talentExecutes a management system that allows each employee to reach his/her potentialOther Personal CharacteristicsCreative thinker who moves between creative problem-solving, critical thinking, and operational executionA high sense of urgency and results orientationStrong and credible communicator, internally and externallyDemonstrated leadership ability, confidence, and executive presence – ability to mentor, develop, and motivate staff, leading with purpose and delivering exceptional results #J-18808-Ljbffr